The Distribution Channel Manager (DCM) module developed within our hospitality management solution CiHMS aims to manage all your bookings from all OTAs in one platform. Is it necessary? Absolutely! With the help of a DCM, hotels can easily approach targeted customers through direct as well as indirect OTA channels. According to a recent study from D-Edge.com, OTAs have brought over 63% of the market share in the Europe region, and 61% in the Asia Pacific. Although the COVID-19 pandemic did slow down the travelers, the market share of OTA remains high.
Hotels often sign contracts with an OTA to be listed on the OTA’s website without any upfront fees. The OTAs only make money, which is calculated as a percentage of the room’s total value, once the reservation is successfully booked and paid. OTA is gaining its popularity with its huge marketing expenditure to attract customers around the world from TVCs to online advertising through social media and sponsorships, even spending a huge budget on billboards, various marketing channels to promote their brands. In general, it’s a low-risk investment to get connected with an OTAs channel, especially if your hotel has a limited budget for marketing.
Each OTA is targeting different types of audiences. Understand who your potential customers are to match it with the OTA profile and get the brand visibility your hotel is seeking for. There are not one or two OTAs, but a couple of hundreds per se. Imagine logging in all of these OTAs to monitor, manage and update your hotel rooms manually. It is not only a boring job but also tedious.
Thanks to the CiHMS Distribution Channel Manager, you are getting connected with all the available OTAs either directly independently, or indirectly via distribution points. At the moment, our CiHMS is connecting directly to the 5 leading OTAs worldwide: Traveloka, Agoda, Expedia, Tripadvisor, and the latest: Trip.com. Booking.com is coming up next, and more to come.
“Here at CiHMS, we respect each and every client equally. CiHMS allows hotels to approach their valued guests responsively in their best interest,” said Mr. Hoang Nguyen – CEO of CiHMS. “Direct connection with leading OTAs globally helps hotels to scale and grow their guests’ list, simplify and improve their operational practices.”
CiHMS Distribution Channel Manager also enables direct OTA connections through public API technology. With this methodology, hotels can instantly get connected with their favorite OTAs directly with a single click. CiHMS is quite new to the market, but speeding up quite fast and thriving to exceed our customers’ satisfaction.
Have you checked out our DCM yet? Contact us for a free demo of CiHMS-DCM. To go in-depth on what a Distribution Channel Manager is and why hoteliers need one, check out the details in our previous article. Contact us for a free demo of CiHMS-DCM.