The hospitality industry in 2025 continues to face a persistent labor shortage, impacting service quality, operational stability, and guest satisfaction. Despite a rebound in travel demand, hotels are struggling to recruit and retain enough skilled staff to meet operational needs. According to the American Hotel & Lodging Association (AHLA), while the industry has reinstated more than 467,000 direct jobs over the past four years, hotel employment remains nearly 10% below pre-pandemic levels. Understanding the root causes, the impact of seasonal peaks, and implementing effective management and technology strategies is crucial for hotels to thrive in this challenging environment.

Current State of Hospitality Labor in 2025

The numbers tell a compelling story about the ongoing labor crisis in hospitality:

• 65% of surveyed hotels report staffing shortages as of early 2025, with 9% describing themselves as “severely understaffed”
• 71% of hotels have job openings they cannot fill despite active recruitment efforts
• On average, hotels are trying to fill 6-7 open positions per property
• Housekeeping (38%) and front desk roles (26%) are the most difficult positions to fill, followed by culinary (14%) and maintenance roles (13%)
• The industry has the highest quit rate of any sector, with 4% of workers leaving their jobs every month
• In January 2024 alone, the industry lost 781,000 workers but hired 1.05 million new employees, indicating a constant cycle of replacement rather than growth

Root Causes of the Hospitality Labor Shortage

The labor shortage in hospitality stems from multiple interconnected factors that have intensified since the pandemic:

Demographic Shifts and Changing Workforce Preferences

Younger generations are increasingly seeking flexible work arrangements and remote opportunities, making traditional hospitality roles less attractive. The industry’s reputation for demanding schedules, weekend and holiday work, and limited work-life balance has deterred many potential employees who prioritize flexibility and personal time.

Burnout and High Turnover

The hospitality industry has the highest quit rate of any sector, with 4% of workers leaving their jobs monthly. Long hours, physically demanding work, and high-stress environments contribute to burnout, especially when properties are understaffed. This creates a vicious cycle: shortages lead to overworked staff, which increases turnover, further exacerbating shortages.

Skills Gap and Training Challenges

From culinary expertise to guest service skills, hospitality requires specialized knowledge that takes time to develop. Many potential workers lack these skills, and training programs have not kept pace with industry needs. Additionally, the loss of experienced staff during the pandemic created a knowledge gap that continues to affect service quality and operational efficiency.

Economic Factors and Wage Competition

While hotels have increased wages (total compensation in U.S. hotels is expected to rise by 2.13% in 2025, reflecting a 25.6% increase compared to 2019), they still face fierce competition from other industries offering comparable or better pay with less demanding schedules. The national unemployment rate of 3.9% means competition for talent is intense across all sectors.

Seasonal Labor Shortage: The High Season Challenge

Seasonality adds another layer of complexity to the hospitality labor shortage. During peak travel periods-such as holidays, summer vacations, and major events-hotels must rapidly scale their workforce to meet surging demand.

The Seasonal Staffing Dilemma

Seasonal positions present unique challenges: they’re temporary, often offer limited benefits, and require quick onboarding and training. The rush to hire and train seasonal staff can lead to inconsistent service quality and high turnover. When hotels are understaffed during high season, guest satisfaction suffers due to longer wait times, service delays, and overworked employees who struggle to maintain service standards.

Effective Seasonal Workforce Planning

Forward-thinking hotels are addressing seasonal challenges through proactive workforce planning and forecasting. By analyzing historical data, occupancy rates, and event calendars, they can predict peak periods and develop targeted staffing strategies. Building relationships with educational institutions and creating a pool of returning seasonal talent helps ensure consistent service quality even during the busiest times.

Cross-Training for Flexibility

Cross-training employees across multiple roles and departments enhances flexibility during peak periods. With versatile skills, staff can be deployed where they’re needed most, optimizing the workforce and responding to changing demands. This approach not only addresses seasonal shortages but also provides employees with valuable learning opportunities and career development.

How Hotels Are Managing Labor in 2025

To address these challenges, hotels are implementing innovative approaches to recruitment, retention, and workforce management:

Competitive Compensation and Benefits

According to AHLA data, 47% of hotels report offering higher wages as their primary strategy for attracting and retaining workers. Beyond base pay, hotels are expanding benefits packages to include healthcare, retirement plans, educational assistance, and employee discounts. Some properties are also offering sign-on and retention bonuses to secure talent in critical roles.

Flexible Scheduling and Work-Life Balance

Approximately 20% of surveyed hotels are offering flexible working hours to attract and retain staff. This includes implementing more predictable schedules, allowing shift swapping, and creating part-time positions that accommodate personal commitments. By addressing work-life balance concerns, hotels can appeal to a broader talent pool, including students, parents, and semi-retired individuals.

Career Development and Internal Mobility

A strong majority (72%) of hoteliers believe that career opportunities in hospitality are better than ever or at the same levels since the pandemic. Leading hotels are investing in clear career pathways, mentorship programs, and professional development to retain talent for the long term. By showing employees a vision for growth within the organization, hotels can reduce turnover and build a more stable workforce.

Targeted Recruitment Strategies

Hotels are diversifying their recruitment approaches, with 9% participating in job fairs and advertising. Some are partnering with hospitality schools, offering internships, and creating apprenticeship programs to develop a pipeline of qualified candidates. Others are tapping into non-traditional labor pools, including retirees, veterans, and international workers, to fill critical roles.

Technology Solutions: AI, Automation, and Self-Service

Technology is playing a central role in helping hotels do more with less. In 2025, the adoption of smart hotel tech is accelerating, reducing dependency on manual labor and streamlining operations:

Self-Service Kiosks and Mobile Check-In

Self-service technology has become essential in addressing staffing shortages. Mobile check-in/out, digital room keys, and self-service operates 24/7, reducing front desk workload by up to 40%. According to industry data, nearly 80% of travelers now prefer fully automated front desks, and over half expect contactless check-in and checkout as a permanent feature.

AI-Powered Guest Communication

AI-driven chatbots and virtual assistants handle routine guest inquiries 24/7, reducing the burden on front desk staff. These systems can answer common questions, process service requests, and provide local recommendations without human intervention. Advanced AI solutions can even personalize responses based on guest history and preferences, enhancing the customer experience while optimizing staff resources.

Automated Housekeeping Management

With housekeeping being the most challenging department to staff (38% of hotels report shortages), automation tools are helping optimize cleaning operations. Smart room management systems prioritize rooms based on guest needs, track cleaning progress in real-time, and ensure quality standards are maintained. Some hotels are also investing in robotic vacuum cleaners and other automated cleaning equipment to support housekeeping teams.

Workforce Management and Scheduling Software

AI-driven scheduling tools optimize staff deployment based on forecasted demand, employee preferences, and skill sets. These systems reduce labor costs by ensuring appropriate staffing levels while improving employee satisfaction through more predictable schedules. Mobile-friendly platforms allow staff to view schedules, swap shifts, and request time off from their smartphones, enhancing work-life balance.

Channel Management and Revenue Optimization

Automated distribution channel managers synchronize rates and inventory across all booking platforms, eliminating the need for manual updates and preventing overbookings. AI-powered revenue management systems analyze market data, competitor pricing, and demand patterns to optimize rates in real-time, maximizing revenue without requiring additional sales staff.

Read more: Vision 2030: Future-proofing Hospitality Businesses

Striking the Balance: Technology and the Human Touch

While automation and AI are helping hotels operate efficiently with fewer staff, the human element remains essential to hospitality. The most successful hotels in 2025 are those that use technology strategically to enhance rather than replace the guest experience:

Augmenting Staff Capabilities

Technology should empower staff to deliver exceptional service by handling routine tasks and providing real-time information. When front desk agents are freed from processing check-ins and answering basic questions, they can focus on creating memorable moments and solving complex guest issues that require human empathy and creativity.

Personalization Through Data

AI-driven systems collect and analyze guest preferences, enabling staff to deliver personalized experiences even with limited resources. From room setup to dining recommendations, data-informed service creates the impression of attentive, personalized care without requiring additional personnel.

Training and Upskilling for the Tech-Enhanced Workplace

As technology transforms hospitality roles, hotels must invest in training programs that help staff adapt to new tools and develop the skills needed in a tech-enhanced environment. This includes digital literacy, data interpretation, and soft skills that complement rather than compete with automation.

Looking Ahead: The Future of Hospitality Labor

The labor shortage in hospitality is likely to persist through 2025 and beyond, but hotels that adapt proactively will gain a competitive advantage. Industry experts predict several key developments:

Hybrid Staffing Models

Hotels will increasingly adopt hybrid staffing models that combine core full-time employees with flexible part-time staff, gig workers, and outsourced services. This approach provides the stability needed for consistent service while offering the flexibility to scale during peak periods.

AI Evolution from Experiment to Impact

According to Oracle’s insights in the AHLA report, AI will transition “from experiment to impact” in 2025, as hotels move beyond pilot programs to implement AI solutions that deliver measurable results in guest service and operational efficiency.

Emphasis on Employee Experience

As competition for talent intensifies, hotels will place greater emphasis on the employee experience, creating workplaces that offer not just competitive compensation but also purpose, community, and well-being. This holistic approach to talent management will be essential for attracting and retaining the workforce of the future.

Conclusion

The labor shortage in hospitality presents significant challenges, but it also creates opportunities for innovation and transformation. By understanding the root causes, addressing seasonal fluctuations, investing in staff development, and embracing technology, hotels can build resilient operations that deliver exceptional guest experiences even with limited resources.

The future belongs to hotels that can strike the right balance between efficiency and hospitality, using technology to handle routine tasks while empowering their people to create the human connections that are the heart of the industry. With thoughtful strategies and a commitment to both guest and employee experience, hotels can navigate the labor challenges of 2025 and position themselves for long-term success in an evolving landscape.

The hospitality industry, having witnessed remarkable technological advancements in 2024, is poised for even greater innovation in 2025. From evolving guest expectations to the rise of cutting-edge technologies, the upcoming year promises to redefine the future of hospitality. Building on the momentum of the past year, let’s explore the trends that are likely to dominate 2025.

Continuation of Current Trends

1. Expansion of AI and Machine Learning (ML)

AI and ML are expected to deepen their impact on hospitality in 2025.

• Advanced Guest Personalization: AI will leverage data to offer even more tailored experiences, predicting preferences and customizing services with precision.
• Predictive Analytics: Machine learning will enhance operational efficiency by forecasting trends in bookings, maintenance needs, and staffing.

Discover how AI is already transforming hospitality and shaping its future.

2. Growth of Contactless Solutions

Contactless technologies will continue to evolve, creating immersive, frictionless guest experiences.

• Fully Integrated Systems: Expect seamless check-ins, room access, and payments through a unified contactless journey.
• Enhanced Safety and Convenience: Integration with smart room features, allowing guests to control everything from their mobile devices.

These solutions reflect a shift toward more streamlined and guest-centric hotel operations.

3. IoT and Smart Room Innovations

The Internet of Things (IoT) will advance to create smarter, more connected hotel environments.

• Predictive Maintenance: IoT devices will preemptively address maintenance issues, reducing downtime and guest inconvenience.
• Enhanced Personalization: From voice-controlled lighting to climate preferences, IoT will offer unmatched customization.

The demand for such connected experiences highlights the importance of scalable systems like PMS solutions for managing these technologies effectively. Learn More.

4. Robotics in Hospitality

Robots are set to become more integral to hotel operations.

• Logistics Support: Robots will assist in supply chain management, ensuring efficient inventory and delivery systems.
• Guest-Facing Roles: With AI-powered capabilities, robots may take on concierge or room service duties, offering quick and reliable service while freeing up human staff for personalized interactions.

Emerging Technologies in 2025

1. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR are expected to revolutionize guest engagement.

• Virtual Hotel Tours: Guests can explore properties before booking, making informed decisions.
• Event Planning: Immersive technology will allow planners to visualize setups for meetings, weddings, and conferences.

2. Advanced Virtual Assistants

With multilingual capabilities and deeper integration into hotel systems, virtual assistants will simplify and enrich the guest experience, what if we have a ChatGPT customized for hospitality? Stay tuned with CiHMS!

3. Biometric Technology

Facial recognition will redefine check-ins and service personalization, ensuring seamless access to rooms and amenities. Beyond that, other methods such as Palm ID and Iris scan would be noticable.

The Sustainability Push

2025 will see a stronger alignment between technology and sustainability.

• Green Tech Innovations: Hotels will adopt energy-efficient systems and renewable energy sources to meet ESG goals, which requires efforts from both organizing the resources to digitally managed them, for example using the PCM to reduce food waste!
• Consumer Demand: Guests increasingly seek eco-friendly stays, pushing hotels to innovate while reducing their environmental footprint.

Investment Trends for 2025

1. Increased Tech Budgets

Hotels are likely to allocate more funding to AI, IoT, and green technology, prioritizing solutions that offer long-term value.

2. Focus on Scalable Systems

Investments will shift toward technologies like CiHMS that provide future-proof solutions adaptable to evolving guest needs. Explore CiHMS.

Guest Expectations and Technology’s Role

1. Demand for Hyper-Personalized Experiences

From curated dining options to tailored room setups, guests will expect their stays to feel uniquely customized.

2. Seamless Connectivity Across Systems

Fully integrated ecosystems will enable a frictionless guest journey, linking booking, check-in, in-stay services, and post-checkout follow-ups.

Challenges to Overcome in 2025

1. Data Security Concerns

The widespread use of IoT and AI raises privacy challenges. Hotels must ensure robust security measures to protect guest data.

2. Balancing Tech and Human Interaction

While technology enhances efficiency, it’s crucial to retain the human touch that defines exceptional hospitality. The goal should be to complement—not replace—personalized service.

Conclusion

The hospitality industry stands on the brink of another transformative year. From advancements in AI and IoT to sustainability and emerging tech like AR and blockchain, 2025 promises to elevate guest experiences and operational efficiency.

To stay competitive, hoteliers must embrace innovation while keeping the guest experience at the forefront. With solutions like CiHMS, the possibilities for creating seamless, sustainable, and personalized journeys are endless.

Looking back at the 2024 Hospitality Technology Wrap-Up, it’s clear that the strides made this year have set the stage for a bright and exciting future. Let’s embrace the potential of 2025 and continue shaping the future of hospitality together.

Explore the possibilities with CiHMS.

Key Technology Trends in 2024

1. Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML continued to revolutionize the way hotels operate and engage with guests. From pricing strategies to demand forecasting, these technologies optimized revenue management and enabled hyper-personalized guest experiences.

• AI-Powered Chatbots: Enhanced customer service by providing 24/7 instant responses to guest inquiries, reducing wait times, and increasing satisfaction.
• Guest Personalization: Leveraging AI insights to tailor recommendations and create individualized travel experiences for every guest.

Explore how AI is transforming the industry in our dedicated article: AI in the Hospitality Industry.

AI – An emerging trend in 2024

2. Contactless Solutions

The demand for contactless check-ins, payments, and services surged in 2024, reflecting the industry’s focus on convenience and safety.

• Digital Check-Ins: Streamlined arrival experiences, allowing guests to bypass traditional front desks.
• Contactless Payments: Secure and hassle-free transactions using mobile wallets and digital payment systems like Apple Pay and Google Pay.

These innovations addressed post-pandemic concerns while meeting modern travelers’ expectations for frictionless experiences.

3. Internet of Things (IoT)

IoT expanded its footprint across hotel rooms and operations, enhancing both functionality and luxury.

• Smart Room Technology: Guests enjoyed intuitive control over room lighting, temperature, and entertainment, creating personalized environments.
• Operational Benefits: IoT devices helped hotels track energy consumption, improve maintenance schedules, and streamline housekeeping services.

4. Robotics and Automation

Robots stepped in to support hotel staff, taking over repetitive tasks and improving operational efficiency.

• Applications: Robots delivered room service, assisted with housekeeping, and provided concierge services.
• Impact: These automated solutions not only reduced workloads for staff but also elevated guest satisfaction through consistency and speed.

5. Cloud Computing

The rise of cloud-based systems, particularly Property Management Systems (PMS), continued to redefine hotel operations, which CiHMS is one of the experienced players.

• Accessibility: Cloud platforms offered real-time access to critical data, enabling seamless management across multiple properties.
• Operational Efficiency: Hotels benefited from streamlined workflows and improved data security, ensuring superior service delivery.

Learn more about the advantages of cloud-based PMS solutions.

Sustainability Initiatives in Technology

Hotels embraced green technologies in 2024, responding to guests’ growing demand for eco-friendly practices.

• Energy-Efficient Systems: Smart thermostats and energy monitoring tools reduced resource consumption.
• Sustainable Infrastructure: Incorporating eco-friendly materials and renewable energy sources into building designs became a priority.

Sustainability is no longer a trend but a necessity, shaping the future of hospitality technology.

Emerging Technologies in 2024

Virtual Assistants

Voice-controlled devices became integral to guest services, allowing effortless control of room amenities and access to concierge services.

Digital Payments

The widespread adoption of digital wallets offered guests faster and more secure ways to pay, enhancing convenience during their stays.

Enhanced Internet Connectivity

As remote work and online entertainment remain essential, hotels prioritized fast, reliable internet to meet the needs of modern travelers, with 5G, Wifi 7 are the enablers.

Investment Trends in Hospitality Technology

2024 saw significant increases in technology budgets as hoteliers prioritized digital transformation.

• Key Investments: Cloud platforms, AI-powered tools, and IoT devices topped the list of technology spend.
• Impact: These investments enabled smoother hotel operations and elevated guest satisfaction, proving their long-term value.

Find out how CiHMS supports hotels in staying ahead with cutting-edge innovations: Learn More.

Conclusion

As we close the chapter on 2024, the hospitality industry stands at the forefront of technological transformation. The trends and achievements of this year have not only improved hotel operations but also set the stage for further advancements in guest satisfaction and sustainability.

With technologies like AI, IoT, and cloud computing driving progress, 2025 promises to be another exciting year for the industry. At CiHMS, we are proud to support hotels in embracing these innovations to stay ahead in an ever-changing landscape.

Ready to revolutionize your operations? Explore our solutions here: CiHMS.

The technology revolution had allowed the hospitality industry to evolve and transform completely from their traditional operation model into a personalized seamless customer-oriented experience, starting right when the customer journey begins. The epidemic has sped up the implementation process as well as the intervention of customers’ acceptance, opening a new chapter of the contactless era in hospitality.

Pre-check-in allows hotels to comply with strict COVID-19 regulations on distances and hygiene while making customers feel safe and secure.

How does pre-check-in actually work? Why isn’t pre-check-in frequently offered enough? Are you planning to introduce this technology to your property? Let’s cut the queue and dive down into what this technology is really made of.

The ultimate guide to hotel pre-check-in

Hotel Pre-check-in, what is it?

Pre-check-in allows the hotel guests to proceed with their check-in process on their mobile devices prior to their arrival. Hotels usually activate the pre-check-in functionality on their app 24 hours ahead.

Hotels can activate pre-check-in functionality on their app 24hrs ahead.

Pre-check-in is the latest feature developed for our CiHMS Guest App, a part of our CiHMS PMS. We specially designed this functionality to simplify the checking-in process for staff while offering guests the flexibility to handle the check-in in whichever way they indulge.

Guests have to fill in their contact details, their reservation information and provide personal identification documents. A full-face selfie can be mandatory for verification, it automatically syncs this data to the guest profile on the hotel’s database and enables guests’ facial recognition as soon as they arrive at the lobby.

Depending on the hotel’s preferences and policies, guests can also select the desired vacant hotel room, early check-in or late check-out request, luggage storage payment, other added-value hotel packages such as spas, meals, city tours, etc.

Once completing the check-in procedure, guests may receive their room’s number and digital room key right on their app’s confirmation screen, or choose to pick up their room key physical card at the front desks. Many hotels prefer not to offer guests room numbers until they physically make it to the lobby, in order to give flexibility to their rooms’ allotments.

What are the benefits of pre-check-in?

Your guests just love it

A Data-Driven Look at Hospitality’s Recovery in 2020 report had shown 71% of consumers are more likely to stay in a hotel offering self-service tech. Imagine after the long commute to your destination, the last thing you would want to do is get in line and do all the paperwork onsite. Not ideal for anyone in particular. Say goodbye to the long busy waiting queue at the front desk, get instant access to the hotel room upon arrival. It’s definitely convenient.

Online check-in gives guests the freedom and comfort of checking in at their own pace.

Hotel staff adores it

The pre-check-in reduces the administrative workload for the front desk staff tremendously, much faster with group pre-check-in. A pre-check-in functionality integrated into your hotel PMS, like CiHMS deliver reliable automation, smooth synchronization, and alleviate labor shortage issue with delightful traveler’s experiences. Guests are asked to provide their expected arrival time, which allows hotels to better plan and allocate hotel staff’s availability to welcome guests.

Improving customer relationship

As the pre-check-in has done the majority of the work, like collecting guests’ ID, contact details, booking information, etc., your staff can focus on connecting with the customers at a much higher level, taking time to actually understand their personal needs and expectations, overall, better cater to your guests with exceptional comfort.

A great way to upsell or cross-sell

Guests might be skeptical during the booking process where they often compare prices, features, hotel services before making the final decision. However, they are most inclined to purchase a room upgrade, spa treatments, city tours, pick-up service, set meals closer to their arrival date. The decision-making can proceed much faster at home rather than at the busy front desk.

Social distancing compliance boosts guest confidence

Pre-check-in is the perfect solution to keep your hotel in check with the social distancing regulations. It limits physical person-to-person interaction to a minimum, making guests feel safe and secure. Hotels might integrate contactless/cashless payment or facial recognition technology to take this up a notch. With a cloud-based hospitality management solution like CiHMS, this can easily be done.

With Pre-check-in, guests may proceed cashless payment with facial recognition technology integrated right on the hotel app.

Any disadvantages to putting into reconsideration

Less human contact and interaction

While the advantage of pre-check-in is allowing guests to feel safe and secure by avoiding physical contact with hotel staff altogether, it can’t help create the invisible untouchable personal bubble surrounding guests throughout their stays. For business travelers, things can be tough as they have been used to communicating and exchanging stories with hotel employees on their trips in the past. Many would prefer the traditional check-in process, as they truly enjoy human interaction.

Unstable internet connection

Similar to any hospitality contactless technology, it is required to have sufficient good quality internet coverage across your properties. Otherwise, the cloud computing hospitality management solution won’t be synchronized and unable to work properly. Making sure no internet disruption and an outage is significantly important in implementing pre-check-in technology.

New software investment and comprehensive training for the front desk

Your current hospitality management might not offer pre-check-in functionality, merely because they haven’t started with the development yet. Looking out for a new pre-check-in software installation might be messy, expensive, and simply insufficient for your current hotel operations at the moment. Leveraging whether this upgraded feature is worth the process.

Should you or should you not?

Pre-arrival is an essential touchpoint in the customers’ journey. It happens to be the first impression guests have of your hotel even before they get there. Offering guests, a pre-check-in service shows your efforts and intentions in delivering complete customer satisfaction and tapping in personalized customers’ experiences proactively.

Hospitality is known for its competitiveness, if you fail to keep up with the comparable competitors in the area offering the latest technology there is, most likely, your guests will choose them over you in a heartbeat. Being a highly customer-centric industry, adopting innovative technologies to deliver experiences that your customers are happy with, as their demands grow.

It might surprise you how easy it is to get started with pre-check-in. There is a wide range of hospitality management solutions offering this feature as an added feature in their system. Ask your hotel PMS providers for this option, or contact our team to book a demo to discover the possibilities of contactless pre-check-in for your hotels.

The novelty of technological innovations has become a necessity in hotel operations and shaping the new normal in hospitality. Incorporating advanced technology to strengthen customer confidence while safeguarding employees’ health and mitigating losses during this recovery stage. Smart hotel technology empowers hotel operations in navigating the uncertain turbulence of the year 2022 and beyond. Let’s look at a few possibilities in how smart technology adaptation matters:

Smart technology empowers hotel operations to advance.

Contactless experiences all the way

The post-pandemic effects have reshaped hospitality and heightened customer expectations to the extent that the “same old days” experience might not cut it for them. Especially post COVID-19 pandemic has multiplied the difficulties in the hotel sector, leaving the hospitality professionals with questions about how to upgrade their technology stacks while dealing with the current crisis.

Contactless technology has firstly introduced a decade ago it’s nothing new, just staying low-key all this time. The emerging technology has recently gained momentum in both the public and private sectors and is widely accepted in hospitality and tourism. Transforming the hospitality standard into a complete contactless experience from check-in/to check-out, ordering food and room services on the guest app, facial recognition payment, etc. to execute all relevant tasks without physical contact with hotel employees, reducing the risk of exposure to undesirable infection in this “sensitive” era.

According to Skift’s report, 26% of customers extremely agreed and 45% favorably agreed that they preferred to stay at hotels providing self-service options to avoid direct physical contact with hotel staff. This opened up the customers’ acceptance of the technology adaption in the hotel sector.

Up to 80% would download the hotel app to proceed with check-in / check-out and receive the latest promotional information and notifications (based on the Criton Hospitality Survey). The majority of guests (62%) have been looking forward to using digital hotel room keys and communicating/ordering room services, and housekeeping through the hotel apps, while 30% would love to proceed with them on the hotel website, and 8% would carry these out the traditional way.

The above statistics have spoken for themselves on the important role of smart technology in today’s hotels’ operations. It gradually has become the business core value, essential criteria for guest accommodation choice. This might be the hotel management software to help optimize the hotel’s operations with ease. With CiHMS – the complete hospitality management solution, streamline hotel procedures from the front desk to housekeeping, monitor individual tasks right at your dashboard within your fingertip, and improve your guest’s experiences simultaneously at their very first stay.

Contactless experience throughout a typical guest journey at a hotel is now possible.

Better guest communication

Generating all guests’ data, including guest preferences, habits, purchased packages, etc., storing them on your system for further analysis. For instance, guest A always orders an extra pillow for his sleep comfort, guest B loves a king-size bed instead of a queen, etc. In their next stay, offer these adjustments ahead.

Personalizing guests’ experience shows that your hotel “do care” about your customer, you remember them perfectly, and always looking forward to welcoming them back. Giving them a sense of familiarity, hospitality, and empathy. It gives your employees the confidence to communicate with guests openly on a much more personal level.

Communication goes both ways. Two-way communication involves receiving feedback from your customers as well. According to Zingle, only 25% of customers would submit feedback only if their experiences have been affected negatively, only 42% would come back to give hotels the second chance to make up for their previous worst experience. How to get it done fairly comfortable for your guests to freely send out constructive feedback in time and retent your customer without losing them forever?

The digital world has come in as a rescuer for such circumstances. We all can easily find a deliberate version of ourselves online. Taking the advantage of social media messenger integration via Open API, communication to your guests through one of these tools can easily be applied, an open communication gateway for your guests to share their difficulties and unfortunate occurrence with you immediately. From there, quick actions and crisis resolution can help to put all your guests’ problems behind, exceed their expectations, and ensure to meet your guests’ satisfaction before they leave.  Add in a touch of VR (Virtual Reality) and AR (Augmented Reality) technology to differentiate your hotel marketing and improve guests’ experience during their stay.

VR and AR Technology in hospitality to heighten customers’ experience

Unlocking your employees’ full potential

Technology does not only close the gap between guests and hotels but is also a middle man bridging the void among hotel departments, making sure all procedures are in check and intact. The hospitality management solution allows hoteliers to monitor hotel operations easily, hotel room status is synchronized across the system. Instead of the traditional phone call to get the status updated, now can be seen directly on the CiHMS dashboard, helping to streamline and speed up all departments’ processes smoothly, and kick up hotel employees’ performance up a notch.

Also cutting down the excessive timeline in doing these manually. Taking the time in delivering exceptional customer service, and shift the focus on the guests – is an important factor in the hospitality industry.

The backbone hotel’s development platform

A direct booking portal via the hotel’s website or through OTAs distribution channels increases brands’ awareness, making your brand “discoverable” while approaching your target audiences naturally. These technological tools assist your hotel in better maximizing your hotel room occupancy and avoiding the under/over-booking common situation.

The detailed reports with real-time statistics allow hotel managers to make strategic decisions at the right time. AI technology also powers up precise allotment planning and forecast room plans to ensure revenue stabilizing throughout the low-peak periods. Keep hotels stay proactive instead of “inactively” reacting to the overload high peak season.

AI technology has developed rapidly in assisting hotels to forecast hotel room occupancy, allocate labor force efficiently, and build hotel big data to serve hotel operations.

Undeniably, the power of technology has catalyzed hotel operations to breakthroughs and advance along the side. Catching up with the current technology innovations might be challenging but blissful in return with all the benefits and conveniences it brings along. Utilizing technology in hotel operations with a decent hospitality management solution, like CiHMS is the key to starting their hotel recovery in this new normal post-COVID-19 pandemic at a much faster pace, gaining a competitive advantage against other competitors.

If we have briefly talked about AI technology in hospitality in the previous blog, in today’s blog we shall be digging a bit deeper into how AI application in the hospitality industry and its potential to manage hotel operations efficiently.

Robots in the move

The majority of robots in use today are performing human tasks precisely, especially after the pandemic outbreaks to reduce unnecessary physical contact to a minimum and ensure guests stay safe and secured while keeping the current labor force at bay. Vietnam has only applied robotic technology to the manufacturing industry and is skeptical of the service industry, plus the initial upfront investment in robotic technology ain’t nowhere near affordable. Hence, putting robots into your business daily practice eventually gains competitive advantages over your competitors. Guests shall be curious enough to find the need in visiting your hotels and try out your services, boosting your revenues and profits tremendously.

The applications of AI can be seen in hospitality easily through having robots serving in public areas, delivery services, etc.

In-room voice assistant

We all might have been familiar with voice recognition technology such as Siri, Google Assistant, or Alexa – the virtual assistants developed by Amazon, which have been making life at home a lot more comfortable: from browsing the web, weather, checking the time, setting timers, turning on TVs, changing the light brightness level to just about anything you can imagine. Bringing voice assistance technology into the hotel room to enhance guest in-room experiences significantly.

According to a recent study from Juniper Research, it shows 8.4 billion mobile users shall be interacting with the virtual voice assistant in the year 2024. This technology plays an important role in connecting hotel employees with their guests. Simply input their requests via the in-room virtual assistant integrated equipment. Thanks to AI technology, these virtual assistants can communicate and confirm guests’ requests before filing them onto the system to get them to queue up.

Once successfully filing these requests, the virtual assistant shall be following through with a set of procedures given by the hospitality management solution, like CiHMS. The request then gets filtered and direct to the related department to be carried out promptly. It cuts down the human labors time in delegating tasks, communications, and more. You’ll be surprised how easily these tasks get sorted out.

Bringing virtual voice assistant experience into hospitality makes guests to settling in easier in a much more comfortable way.

Room occupancy maximization

Thanks to the support of AI technology, the room rate, and room management can easily be solved, such as Insufficient room inventories and unable to optimize room occupancy to an optimum rate due to an overhauled reservation system. With machine-learning ability, AI can help hotels to be in control of targeting the ideal audiences, arrange the room reservations adequately, limit the time gap between two bookings of the same room, and lower the risk of having an empty room stand-by. Mobile friendly allows housekeeping staff to attend to room service requests quickly as soon as the guests are checking out, and update the room status simultaneously across the system easily with the cloud-based hospitality management solution, like CiHMS.

Optimize room rate and room occupancy forecast

Marketing and Sales Departments can quickly get the promotional campaign, available discounts for membership, etc on the hotel management system. The hospitality management solution integrated with AI technology shall automatically detect the price pattern, and match it with current hotel operations and labor force to start “learning” the hotel inside and out to have a hotel room occupancy forecast ahead of time. It allows the system to come up with a strategic operations plan based on the data analyzed from the campaign, and suggest the optimum room rate for guests. The system can also recommend a proper advertising campaign on social networks, one of the surging and well-loved trends in hospitality, to target and convert potential leads into actual customers.

Reports regarding room rate management generated from the machine-learn process of the AI technology can easily be found in the complete hospitality management solution, such as CiHMS. For instance, once in a while, your guests are in need of postponing their reservation due to whatever personal reason it might be, either their flights are delayed or canceled from bad weather, as soon as you update this information onto the hotel PMS, the room status shall be synchronized across the system, as well as on OTA channels. AI technology lets the hotel run short promotion packages for these outstanding rooms on all booking platforms, search engines, social networks, etc. to get this room filled as soon as possible. Make sure no room is left vacant while maximizing hotel revenue at its best.

AI boosts hotel room occupancy rate and maximizes reservations across OTA channels.

Be in check with the room rate strategy from the competitors, monitor your hotel pricing plan, and catch up with the trends to optimize your room occupancy and rate effectively, all thanks to the artificial intelligence found in the powerful Room Rate Management System within our cloud-based hospitality management solution CiHMS.

Personalize guest experiences

Integrating the AI in the hotel management system shall enable customers’ data such as their spending preferences and behaviors during their stay to be stored and analyzed by a set of algorithms. It may recommend guests to take a questionnaire or survey, collecting an adequate amount of information to gather customer insights and use them to deliver an exceptional personalized guest experience in their next stay like: suggest appropriate room packages within their financial budget, favorite value-added services, meal plans and more. The customers feel appreciated and well taken care of, while hoteliers can maximize their profits by successful upsell and cross-sell without being oversold.

Applying AI technology in the hospitality industry now can be found in leading hospitality management solutions on the market, like CiHMS. Be up with the innovative technology on the market and customers’ expectations set your hotels apart from the others. A step up with a future trend, and a step closer to a smart hotel model.

The vaccine passport concept has gained popularity in the new normal, and become essential for any traveler in order to enter a foreign country without following through with the mandatory quarantine procedure. Ever since its first introduction, the vaccine passport has brought new light and hope to tourism and hospitality in particular, and the economics worldwide in general. In Vietnam, we have implemented the vaccine passport very early on, as the government’s efforts in reopening the border, retrieving the economy post-pandemic.

What is a vaccine passport?

A vaccine passport is a vaccination certification also known as an immunity passport for those who have had at least 2 doses of COVID-19 vaccines (according to the International health regulation on Prevention and Control of Infectious Diseases). It is a special pass that determines a healthy individual who does not contain any contagious disease and owns a privilege to obtain a travel visa entrance to a foreign country.

Vaccine passports can be issued in paper form, card, or digitally through an app. In order to get a vaccine passport, a resident has to comply with the followings:
• Fully vaccinated with COVID-19 vaccines
• Negative with SARS-CoV-2 virus certified by an authorized health organization with a laboratory test of RT-PCR/RT-LAMP within 72 hrs before or a COVID-19 antigen rapid test 24 hrs prior to the departure time.

Vaccine passports have been introduced in recent times and receive major concern regarding whether or not it’s the ideal solution.

The benefits of vaccine passports

As stated by the ICAO’s report, the number of international passengers has decreased by 60% in 2020 compared to 2019. Many air flights have suffered through this sudden drop.

According to the UNWTO Travel restrictions report, 46 destinations (accountable for over 21% of destinations worldwide) had to close their borders and stop welcoming passengers. Which, 26 destinations have not reopened their border yet ever since the end of April 2020. 55 destinations (approximately 25% of the total destinations worldwide) have been extremely selective in opening the border up for tourism. 112 destinations (accountable for 52% of the world’s destinations) request PCR testing and COVID-19 antigen rapid test results upon entrance.

In order to recover the domestic and international economy, apart from being in control of the current epidemic situation, applying vaccine passport brings the great benefits:
• Accelerate the downturn of the economical industries post-pandemic. Establishing the travel and economic business exchange activities in the new normal.
• Relaxing strict social distancing policies, resuming public services, manufacturing, and businesses.
• Achieving herd immunity allows nations to lift all public restrictions on public gatherings, and activities.
• Saving time, crazy expenses, and labor in mandatory quarantine procedures upon immigration entrance.

Vaccine passport speeds up the immigration process and cut down the financial burden on the nation.

The disadvantages of vaccine passports

COVID-19 vaccines have been speedily administered to billions of people worldwide, the government has carefully considered acknowledging immunization certification as the key to opening their borders and resuming economic activities, relaxing the strict social curbs. The argument for implementing such has raised massive attention due to the following concerns:

Personal privacy is the trade-off?

Vaccine passports sparked the debates on being immunization proof for international travel. While digital health certificates safeguard the reopening and fast-track economic growth, valid concerns on protecting the privacy of personal health from private institutes and organizations who have been trying to process and collect these data for their own misused purposes. Upon the possible security breaches, the implementation of vaccine passports should ensure a protection measure has been kept in place.

Balancing the economic growth and COVID-19 control

Governments worldwide are in a dire dilemma of consciously protecting their citizens’ health status while struggling to salvage their economy. After countless social distancing and hard lockdown strategies, to pick up the downslope economy, the COVID-19 vaccines campaign seems to be the only way out to many countries. Nonetheless, this does not guarantee COVID-19 is controlled. The recent wake of the COVID-19 outbreak in China is putting a number of their cities completely shut down, closing all borders trying to contain and wrap up this crisis. The negative impacts of this COVID-19 wave on the China economy resulted in great disruption.

The modern form of discriminatory

Socially speaking, the vaccination certification helps to accelerate the economical aspects such as retail, hotels, tourism, manufacturing, etc. However, it somewhat unintentionally creates a two-tier society based on individual health choices. A vaccine passport is subject to indirect discrimination, granting the liberty of travel and public availability to the one who is certified. Governments in developing countries have been racing against vaccine coverages, trying to minimize this invisible discrimination. Meanwhile, in underdeveloped countries where the vaccines supply is moderate, this unspoken discrimination might last for some time.

The current COVID-19 vaccines supply has been a burden, resulting in the uneven distribution of COVID-19 vaccines around the world. High GDP countries are having the “priority” to get vaccinated compared to others, granting their citizens the freedom of travel and access to public facilities promptly, making the discrimination prominently clear. Although it’s a temporary matter, this issue has become a political issue in the US, receiving backlash from the medically vulnerable group of people.
Vaccination Passport Expiration Date barriers

Apart from being discriminating, the expiration date of vaccination certification has been announced while the world is still deep in the argument about the 3rd booster dose. It created an invisible barrier for not only the international travelers but also imports & exports, airplanes, shipping, etc. industry as well.

Indirect discrimination is triggered upon vaccine passport implementation.

Tourists have to pay expensive fees to complete laboratory lab tests if the regulation on 270 days till the expiration of the vaccine certificate is passed despite which type of vaccines they took.

Tourists have to pay upfront multiple laboratory lab test fees to get their vaccine passport renewal once the regulation on 270 days expiration of vaccine passports is passed despite whichever vaccines you took. After the 2nd dose of COVID-19 vaccines or COVID-19 Recovery certificate, tourists are allowed to enter those countries’ accepted vaccine passports program with a negative result of COVID-19 testing, 72hrs before entry for PCR testing, and 48hrs prior to with COVID-19 antigen rapid test.

Ms. Jenny Southan – the Founder and CEO of Globetrender – a forecasting travel trends company said: “Vaccination expiration date has negatively affected the tourists’ mental state. While the economy is experiencing a downturn, this definitely is not a smart move”. She strongly stated the more tricky and complicated traveling documents get, the slower the tourism and hospitality recovery in the year 2022.

Vaccine passports in Vietnam

In Vietnam, a vaccine passport is only accepted for those who are vaccinated with approved doses by WHO (World Health Organization), the FDA ( the United States Food and Drug Administration), the EMA (European Medicines Agency), and the Vietnam Minister of Health emergency approval guidance – said Ms. Le Thi Thu Hang – the spokeswoman for the Ministry of Foreign Affairs in a press conference on October 10th, 2021.

Ms. Hang believed vaccine passports are a feasible strategy to actively restart the national economy. The Ministry of Foreign Affairs had collaborated with the Ministry of Health to publish temporary guidelines and instructions to approve vaccination certification and COVID-19 recovery certification for foreigners, and announce these approval forms to 44 nations and territories.

Vietnam vaccine passport is accepted in 19 countries around the globe.

The Ministry of Health had issued an official form and procedure for issuing the vaccine passport, effective on December 20th, 2021. Vaccine passport certification shall be encoded into QRcode, which will expire within 12 months after the initially created day. The government had approved piloting international tourists using a vaccine passport to enter Phu Quoc and Kien Giang Province at the very beginning of this program, then expanded to the rest of the nation later on. Vietnam’s vaccine passport has been approved in 19 countries across the globe including Australia, Belarus, Cambodia, Egypt, India, Japan, Maldives, New Zealand, Palestine, the Philippines, Saint Lucia, Singapore, South Korea, Sri Lanka, Turkey, the United Kingdom., USA, Iran, and Malaysia. Vietnam also loosened their entrance COVID-19 testing requirement by accepting vaccine passports with a PCR negative 72hrs before the departure time or a 24hrs negative result of COVID-19 antigen rapid test.

Travel post-pandemic comes with both opportunities and challenges for all businesses. In the competition for a market share of international tourism during the “living safely with COVID-19”, you’ll miss your chance of being one step behind the others. The vaccine coverage has rapidly escalated over the last quarter, Vietnam has officially opened its international tourism as of March 15th, just in time for the neighboring countries to reopen their tourism again. The opportunity cost of hesitating at this phase is way above our head, narrowing the economic growth in the long run.

The acceptance of vaccine passports globally has opened up a new era post-pandemic. This encourages travelers to favor the contactless trend, Staycation trend, wellness travel trends to the nature-oriented areas/countries, etc. Hoteliers have to continuously keep up to date to stay afloat, ready to transform and adapt to the new normal. CiHMS – the ultimate hospitality management solution for your hotel will help you “stay in the game” – ready to rock the upcoming travel season.

Artificial Intelligence (AI) was first introduced at The Dartmouth Conference in 1956. Initially, its potential in business and operations was not fully recognized due to its developmental stage. Fast forward to today, AI has become a cornerstone in various industries, especially tourism and hospitality. This article explores how AI fits into hotel technology and whether it can completely replace human roles in the sector. Let’s dive into today’s blog and get this sort out with CiHMS.

What is Artificial Intelligence?

AI encompasses a broad range of computer science focused on creating smart machines capable of performing tasks that typically require human intelligence. This includes learning, memory, and decision-making. Core elements of AI include machine learning and big data. Common examples of AI in daily life include virtual assistants like Siri, Alexa, ChatGPT, Gemini, and Copilot, email spam filters, and personalized recommendations on platforms like Netflix.

AI technology has been surrounding human beings for the last decades without us acknowledging it.

Why does AI matters?

The tourism and hospitality industry has faced numerous challenges in recent years, including labor shortages and the need for enhanced guest experiences. AI has emerged as a crucial solution to these challenges, helping to alleviate labor shortages and streamline operations.

Hotels were shutting down as the result of the social distancing curbs across the country, hardly meeting 20% occupancy compared to the previous period. As a matter of fact, even well-thought-out plans and scarcity marketing policy such as half-price room rate promotions, buy 1 get 1 extra night off for free, etc. didn’t seem to work out. Hoteliers had to come up with budget cuts and excessive laying off to survive through the pandemic. Consequently, the labor shortage has become a major issue for the industry alarmingly. AI technology has become the optimal solution amidst this chaos.

Contributing to relieving the labor shortage crisis, AI technology has helped hotel employees to executive tasks in a much shorter timeframe.

Thanks to AI, your front desk shall no longer have to be hesitated among welcoming a long-line of guest check-in, picking up the disturbing phone ringing, determining whether or not to answer the series of questions from the guests standing by, or your colleagues. All the phone calls shall be routed to the relevant departments based on the algorithm of past phone calls. Guests can proceed with online check-in right at the phone and skip the front desk. All housekeeping requests are synchronized across the system. Perspectively, with AI technology as a back-bone, hotels are getting very close to the smart hotel model – the ideal hotel model of the future.

Applications of AI in the hospitality

AI has revolutionized hotel operations by automating tasks and improving efficiency. For instance, AI can handle guest check-ins, route phone calls to appropriate departments, and synchronize housekeeping requests. This reduces the workload on staff and enhances the guest experience. AI-powered systems are also used to forecast room occupancy rates and optimize pricing strategies, maximizing revenue.

• Robots: Used for delivering room service, cleaning, and providing guest information, reducing physical contact and enhancing safety. For instance, Hilton Hotels introduced “Connie,” a robot concierge powered by IBM’s Watson AI. Connie assists guests with information about hotel amenities, local attractions, and dining options, providing a unique and interactive guest experience.
• Predictive Analytics: AI forecasts room occupancy and helps in strategic planning to maximize profits. AI algorithms analyze data from various hotel systems to predict when maintenance is needed, preventing equipment failures and reducing downtime.
• Personalization: AI analyzes guest data to offer personalized experiences, improving guest satisfaction.
• Real-Time Translation: Solutions like CiHMS offer real-time translation chat via QR Service Center, supporting more than 103 languages, enhancing communication with international guests.
• Analyze guests’ data to elevate their experience on future stays.
• And more can be found throughout hotel operations that CiHMS shall go into more details in the later blogs.

Challenges and Considerations

Despite its advantages, AI is not without flaws. Complex algorithms and machine learning models can still make errors. Additionally, the financial investment required to implement AI can be significant, making it crucial for hotels to balance costs and benefits effectively.

Conclusion

AI is now an integral part of the hospitality industry, driving operational efficiency and enhancing guest experiences. Solutions like CiHMS have demonstrated significant improvements in hotel performance and revenue. As AI continues to evolve, its role in the hospitality sector is expected to grow even further.

Thanks to AI’s high reliability, safety, and security, CiHMS has delivered exceptional growth for hotels’ revenue and performances. Interested in our solution? Contact our consultants to dig a bit deeper into CiHMS.

Up to February 2022, mobile users worldwide have reached 7.26 billion users, accounting for 91.62% of the world population. 4.15 billion are currently active on their social networks with an average usage of 145 minutes per day. The high usage tendency has proven its impact on travelers’ decisions through the social network, setting itself as a new influential trend in the hospitality industry. Hotels have been adjusting their management to take advantage of this social trend by promoting their marketing campaign. Then, where to start and how to grow your audiences on social media to effectively boost your hotel’s revenue?

The growth of social trends in hospitality is invincible, driving sales and revenues like never before

Connecting people through social network channels

According to the Digital 2021 October Global Statshot Report done by We Are Social and Hootsuite, the social network users have gained 400 million users, which is equivalent to 9.9% growth in the last 12 months to exceed 4.55 billion users in October 2021. In Vietnam, there were 68.72 million Internet users national wide, making up for 73.7% of the nation’s population who have been frequently active on their social networks.

Blogs, pictures, and short clips on travels have been favored and shared proactively over any other materials found on Instagram, Facebook, Tiktok, Twitter, Youtube with recorded views daily. The keyword safe travel becomes a popular trending keyword, receiving a decent high search volume over the past year due to COVID-19 pandemic impacts. Taking the social networks in the right direction and setting goals dedicated to hotels’ marketing campaigns in order to approach the potential target audiences naturally, connecting their customers with their brand on an emotional level, building the brand awareness that they trust, love, and believe can ever be easier.

The millennials are constantly online to feel mentally connected with others. If hotels know how to approach them through social media networks correctly can win their trust and loyalty.

The power of hashtags

The hashtag is a metadata tag prefaced by the hash symbol #, which is used as a filter system to categorize and arrange related post content accordingly to the user-generated tagging system. Taking advantage of this feature, it is suggested that hotels should consider including hashtags in each social media post while encouraging guests to share the hotels’ hashtag in their personal posts every time they mention the products/services/experiences at the hotel. This is particularly useful to increase your brand awareness. For instant, your hotel starts out with the obvious hashtags to promote your brands, such as #CiHMS, #hospitalitymanagementsolutionCiHMS, or #CiHMShospitalitydigitaltransformationsolution. Once you generate an adequate number of posts with the above hashtags, your hashtags will surely show up when users start typing related hashtags to yours, such as #hospitalitymanagementsolution, the hashtag #hospitalitymanagementsolutionCiHMS definitely shall be suggested to the users on the search box autocomplete dropdown.

Promoting the hashtags among your customers can be easily implemented with genuine marketing or promotional campaigns. Ask them to share their stays, experiences, their favorite place/ services about the hotels with the hashtags to receive added value services in return such as spa vouchers, free room upgrade, free lounge access, etc. These campaigns help approach various customers segments that would be interested in your hotels. Making these hashtags consistent across the social media channels would be a big plus inputting your hotels on the map, becoming searchable, and showing your brand’s authenticity, a personality that your customers can actually relate to.

Be consistent with your hashtags to maximize their effectiveness

Aligning your brand with a social cause campaign

Competition has always been challenging for any business, especially in the hospitality industry amidst this recovery transition phase post-pandemic. To stand out and gain competitive advantages, many hotels strive big, support building a good cause campaign for the community. The one that’s well thought out will eventually help to drive brand awareness, gain customers’ affections and loyalty toward the brand. A social cause campaign also improves brands’ interactions with customers, brings in followers and subscribers that share the same interests with your business. A successful and effective social cause campaign ultimately helps generate leads and boost your brand’s conversion rate spectacularly.

Influencer marketing on social media

Influencer marketing is also a form of word-of-mouth but takes place on the social network platform. If in the past, breaking news usually only spread in a small area of your town through your chatty neighbors, thanks to social media, the news can travel at a much faster speed throughout your city or nation, depending on your initiatives.

Although it is controversial, undeniably influencer marketing is remarkably effective. Social influencers have gained exponential credibility, authority, and potential in reaching a large audience for a short period of time. The influencer can promote not only your products and services but also your brand identity. Consider collaborating with a travel blogger, who is willing to share their real experiences at your properties: personalized hotel room tour, in-room services, dine-in menus, the foods and drinks quality reviews, the current events that are happening within the hotel and the surrounding neighborhood.

Furthermore, these influencers – Youtubers, Tiktokers, and KOLs have actively had their own unique followers base, the majorities are the millennials and Gen Z, the biggest two customers segments in tourism and hospitality at the moment. If you decide to go with high engagement rate influencers, you’ll be sure to reach the individuals following that given influencer non-intrusively. It allows the customers to perceive hotel experiences from a personal and interactive approach, breaking the traditional hotel marketing strategy and empowering to influence your target customers’ travel decisions.

The appropriate campaign and the right influencers deliver many drastic economic benefits to businesses.

The takeaways from influences marketing

• Draw qualified leads from the influencers’ followers base, the quick buzz for your brand identity, get people to dive deeper into the actual services and products your hotel is providing.
• Pick your influencers wisely, as their impression affects your hotel brand’s image and credibility.
• The safe attempt at crowd effect generating from influencers marketing to shape your brand marketing campaign.

The holdbacks of influencers marketing

• The unexpected scandalous issue that happens with your influencers during the campaign might hurt your brand’s image deeply, some have faced serious boycotts against hotel brands.
• Always double check your influencers’ statistics, look at their followers’ audience to determine whether or not it fits your brand target audiences, or face the waste of ineffective campaign setup.
• Collaborating with a number of influencers to create diversification in content, reaches out to a much bigger base of followers instead of sticking to only one influencer with the repeated content style might end up boring your audience.
• It’s indeed a risky marketing strategy with a big budget.
• Hence, using influencer marketing methodology effectively, hotels have to be selective in choosing credible influencers, leverage on the prospective customers, the economic returns, competitive advantages that come with the campaign. In any circumstances, being legally binding among parties is extremely important to eliminate any possible risks, ensure quality delivery and commitment from the influencers.

Hence, using influencer marketing methodology effectively, hotels have to be selective in choosing credible influencers, leverage on the prospective customers, the economic returns, competitive advantages that come with the campaign. In any circumstances, being legally binding among parties is extremely important to eliminate any possible risks, ensure quality delivery and commitment from the influencers.

Social trends have crept their way into hospitality to drive constant growth, changes, and impacts on the way hotels innovate their brands and gain the customers’ trust and loyalty. This digital strategic shift opens plenty of opportunities for hospitality to expand its customer base when it’s done right. Occasionally, CiHMS also came across our customers regarding the current social trends and how to get everything started properly. Improving your guests’ experiences, optimizing tel operations efficiently with powerful and cutting-edge technology is definitely vital, worth investing in, and our All-in-one cloud-based hospitality management solution – CiHMS have all your backs.

Contactless technology has altered the hospitality daily operations landscape completely, while has become the main reason behind the resurgence of QR code technology during the epidemic. According to Bit.ly – a link management service, QR code downloads have soared 750% over the last 18 months. It has been contributing a great share in minimizing the inevitable ordering workload for the hospitality sector. Digitalize your restaurant, spa, and room services’ menus with a scannable QR code in just a few easy steps. Thanks to the new update of the POS – Food And Beverage system in the cloud-based hospitality management solutions – CiHMS: the QRMenu would allow you to turn the fancy above into reality. How does it work and how to get this technology implemented at your business today? We’ll get you all covered here in this blog.

QRMenu – a great updated feature of the POS – Food and Beverage system in the ultimate hospitality management solution – CiHMS.

What is QRMenu?

As its name might have given it all away, the QRMenu practically is a digital menu that you can access via a scannable QR code with your mobile phone. If you have not familiar with QR code or Quick Response code, it is the square matrix barcode, invented almost two decades now by a Japanese automobile company.
Starting to come back around hotels and restaurants ever since the COVID-19 pandemic crisis hit, the scannable QR code helps to prevent the risk of spreading infection and reassure customers’ hesitancy and doubts in the physical dine-in experience. The QR code could be printed right off the printers as you wish, then stuck on tables, front desk, or just anywhere hoteliers see fit. Customers can easily get directed to the hotels’ menu, make orders, pay, and submit feedback – a massive step-up from your standard paper menu version.

The bright sides of QRMenu

Plenty of benefits the QRMenu brings into the pictures that are hard to miss out on:

1. Quick modification and high versatility: By replacing with a digital menu, restaurants can add/remove a dish on the menu without re-printing the menu all over again. The perk of having a digital menu means you can do everything digitally: changing the price tag during the day, locking in a promotional price for a certain period, or having a varied menu for breakfast, lunch, dinner is also possible.
2. Unique and creative marketing tool: Allows hoteliers to be creative with their menu design layout and force them to test out which layout brings their best conversion rate. This sounds outrageous but is not. Play out different types of design on your menus, move sections up and down and see what best serves your business. Be bold with promotional campaigns and discounts on your menu with flashing titles, colors, and fonts.
3. Sustainable hotel technology: Yes, indeed! The QRMenu is, in fact, contactless technology and contributes its big share in promoting the hotels to stay in check with the sustainable hotel technology. Guests go through a complete contactless experience using QRMenu: from scanning the QR code to receiving their orders.
   

   QRMenu is a form of hospitality contactless technology, that helps stop the spread of infection transmission for guests and employees.

4. Being actively eco-friendly and cutting expenses: QRMenu eliminates the paper menu off your hotels’ system entirely. No more printing or re-printing a menu seasonally or per promotional campaign. Imagine how much paper and money a digital menu can save a hotel throughout the year.
5. Cutting down the ordering wait-time: Customers can take their time to decide what to order while waiting in line before the event gets seated, especially for a big group of customers. Hoteliers can enable guests to make orders upon access, streamline your hotels and restaurants’ operation from table to the kitchen, accelerate the speed of service, enhance guests’ experience and maximize employees’ performance, cutting out any recessive workflow.
6. Accumulative big data: Receiving an overwhelmed source of data daily as a reminder for hoteliers have to start taking advantage of them. Keep your data analyzed and “upgrade” your menu accordingly to meet your customers’ expectations. Just as Bo Peabody, co-founder and executive chairman of Seated, had shared: “If you run a restaurant that doesn’t take reservations, you don’t know who your guest is until they pay. What the QR code might allow you to do is learn who that guest is right when they’re sitting down.” The bottom line is QR code helps you to grasp your customers’ insights without the need to spend thousands of dollars on a market research project.
7. A solution to hospitality labor shortage: QRMenu lets hotels and restaurants operate at a much faster pace with fewer employees – Toast CEO Chris Comparato also agreed. No more taking-order tasks; leave these time-consuming tasks to your customers.

How to set up the QRMenu?

First thing first, you have to set up your hotels/restaurants’ menu beforehand. This part can be both fun and tricky. A Digital menu grants you the power to be creative while staying informative. Going with the classic design or bold typography, selective food dishes photography, or a full-on photographic menu featuring every dish there are on the menu? Should the hotel have different menus for breakfast, lunch, and dinner? Or should they only have an All-day menu? They are all up to you but remember the first impression matters. Test the water and see which one works best for your business. Embrace the beauty of a digital menu.
QRMenu is an upgraded feature recently in CiHMS – the POS – Food And Beverage system, enabling hotels and restaurants to actively generate a unique QR code for each table or room separately at the properties, giving their guests instant access to hotels/restaurants’ menu, from which they can easily make orders at their own pace.

To generate a QR code, hoteliers have to specify which table/room this QR code is for, in the respective fields, including its floor number, the area, and the table’s current status (active/inactive). Upon completion, a QR code can be printed out and stuck on the location where it was created. It is literally all it takes.

The flexibility of QRMenu is impressive. You can configure your guests’ access solely to one specific menu, or different menus depending on the time of the day with just only one QR code or create different QR codes for each menu (breakfast/ brunch/ lunch/ dinner), and allow your guests to fill in their table number themselves.
QRMenu for room service works on the same principles. However, to reduce the excessive work on printing a different QR code for each room, big chain hotels would uniform the same QR code throughout and have their guests declare their room number before proceeding onto the ordering section.
The downside of QRMenu

Poor connection services

Understanding the fundamentals of how QRMenu operates, you might have come to realize that this functionality won’t work without a stable Internet connection. If you are committed to getting this QRMenu installed, please be mindful of your properties’ network. Opt for better Internet infrastructure, which shall be beneficial in the long run, an investment you certainly wish to invest in sooner.

Having a stable internet connection in place brings long-term benefits to hotels.

The power of habits

The other cons QRMenu might face is the customers’ reluctance to change. Young consumers or millennials are willing to accept and adapt to new technology innovations. Generation Y has been slowly redefining the hospitality industry, despite the older generations – the baby boomers are skeptical toward recent trends and resist taking the acceptance.

“People have different levels of digital comfort. Some people will prefer and enjoy the QR code and using the phone, and others will rather have the traditional menu.”

– CEO of Dine Brands, John Peyton.

QR code has regained its popularity ‘til recently after being snoozed for almost a decade. The new normal has ushered the hospitality industry to proactively implement sustainable hospitality technology to step out from traditional operations to explore and discover the possibilities to bring customers back in. Apart from QRMenu, there is plenty of other sustainable hospitality technology for hotels to look at. This is nowhere near the perfect solution for all businesses, though it’s pretty close.

The contactless era has already arrived, don’t stay behind! Train your staff well, encourage your customers to engage, and recognize what they have been missing out on all along. Interested in QRMenu and would love to see a demo? Contact the CiHMS team for a detailed consultancy on the product.