Sihanoukville, a jewel on Cambodia’s southern coast, has transformed itself from a quaint fishing village into a vibrant coastal destination. Our CiHMS team had the pleasure of visiting this bustling hotspot while collaborating with local hotels to enhance their operations. What we found was a city alive with energy—a mix of serene beaches, vibrant nightlife, and a rapidly growing hospitality scene. For beach lovers, adventure seekers, and those yearning for luxurious relaxation, Sihanoukville offers it all. 

Coastal Splendor: Sihanoukville’s Stunning Beaches 

Sihanoukville is famed for its variety of beaches, each catering to a different traveler’s dream. Serendipity Beach, the heartbeat of the city’s coastal life, is lively and energetic, filled with beachside bars, restaurants, and nightlife. Walking along this shoreline, we could feel the vibrant pulse of the city as locals and visitors mingled under the golden sun.

On the other hand, Otres Beach offers a peaceful retreat. The calm waves and pristine sands create the perfect escape for those looking to relax away from the crowds. During our stay, we enjoyed the quiet charm of Otres, savoring fresh coconut juice and taking in the serene views.

For an exclusive experience, Sokha Beach delivers with its private, well-maintained sands and upscale amenities. This beach, often managed by luxury resorts, is ideal for travelers seeking a touch of indulgence. The clean, tranquil environment reminded us of the elegance that Sihanoukville can offer.

But the allure of Sihanoukville’s coast doesn’t end here. Just off the mainland, a world of island adventures awaits.

Island Escapes: Adventures Beyond the Shore 

A short boat ride from Sihanoukville opens up a paradise of islands. Koh Rong, the largest and most well-known, greeted us with its powdery white sands and sparkling turquoise waters. The island’s vibrant nightlife and eco-friendly resorts struck a perfect balance between adventure and sustainability.

Taken by VinHMS team when we came to deploy the CiHMS system

In contrast, Koh Rong Samloem offers a quieter, more serene atmosphere. The sound of gentle waves and the sight of untouched beaches create an ideal spot for couples or anyone looking to disconnect. We spent an unforgettable day strolling along its shores, marveling at the pristine beauty.

For those who want to explore lesser-known treasures, Koh Ta Kiev and Koh Russei are perfect options. These islands provide rustic charm, offering everything from beachfront camping to authentic local experiences. With every wave, Sihanoukville’s islands beckon you to explore their unique charm.

Diving Deeper: Water Adventures for Every Enthusiast 

Sihanoukville is not just about beaches; it’s a haven for water sports and underwater exploration. During our trip, we couldn’t resist diving into the vibrant marine life. Snorkeling near the islands revealed colorful coral reefs teeming with tropical fish. For diving enthusiasts, Koh Rong offers some of the best dive sites, perfect for both beginners and seasoned divers. 

Water sports lovers will find plenty to enjoy as well. From kayaking and paddle boarding to jet skiing, the options are endless. The thrill of speeding across the calm waters of Otres Beach added a sense of adventure to our visit. 

For those venturing into the water, remember to follow safety tips. Seasonal weather changes can affect conditions, so check forecasts and follow guides to make the most of these aquatic adventures. 

Nightlife and Entertainment: Sihanoukville After Dark 

When the sun sets, Sihanoukville comes alive with its buzzing nightlife. Our evenings at Serendipity Beach were filled with laughter and music as beach bars and clubs lit up the shore. From laid-back venues with live acoustic performances to high-energy dance clubs, there’s something for every mood.

The city’s growing casino scene also adds an exciting dimension. Integrated resorts like those along Victory Beach combine luxury accommodations with gaming and entertainment, providing a complete package for travelers. We were impressed by how Sihanoukville balances leisure with a touch of glamour.

A Culinary Journey: Savoring Sihanoukville 

Sihanoukville’s culinary scene is as diverse as its beaches. Fresh seafood is the highlight here, and dishes like grilled squid and Khmer-style crabs left us craving more. Dining at a beachside restaurant while savoring these delicacies felt like the ultimate coastal experience.

For those seeking an authentic taste of Cambodian cuisine, the city’s food markets are a must-visit. Sampling local specialties like fish amok or enjoying a quick bite of bai sach chrouk (pork and rice) gave us a true flavor of Sihanoukville’s culture. And for a more upscale dining experience, luxury resorts offer fine dining with a mix of Cambodian and international flavors.

Hospitality and Growth: Sihanoukville’s Expanding Skyline 

The rapid growth of Sihanoukville’s hospitality sector was evident everywhere we went. International hotel chains like Marriott and Hilton have set up shop here, bringing world-class luxury to the coast. Meanwhile, boutique resorts and eco-friendly accommodations offer unique stays that reflect the city’s natural beauty and cultural charm. 

As a team working closely with local hotels, we witnessed firsthand how this development is shaping Sihanoukville. From training hotel staff to optimizing operations with CiHMS solutions, it’s inspiring to see the city’s dedication to meeting the needs of its growing tourism industry. 

CiHMS team had chances to meet the friendly locals in Sihanoukville

Why Sihanoukville Should Be Your Next Destination 

From its stunning coastline and island escapes to its vibrant nightlife and growing luxury scene, Sihanoukville offers something for every traveler. As we packed our bags to leave, we couldn’t help but feel grateful for the experiences and connections we made here. Whether you’re looking to relax, explore, or indulge, Sihanoukville invites you to discover its many wonders. 

• Discover our previous #Places We’ve Been Series: Places We’ve Been: Discovering Hue – Vietnam’s Imperial City of Cultural Heritage

On November 20th, VinHMS had the pleasure of hosting an exclusive event in the historic city of Hue, Vietnam, to welcome the IT Managers from Meliá International. The evening was a perfect blend of professional engagement, cultural immersion, and networking opportunities, set against the backdrop of Hue’s rich heritage.

Introduction to VinHMS

The event commenced with a comprehensive introduction to VinHMS. Our team showcased our latest hospitality technology solutions designed to enhance guest experiences and streamline hotel operations. We highlighted our commitment to innovation and how our products can support Melia International’s objectives in the ever-evolving hospitality industry.

A Royal Culinary Experience

Guests were treated to an exquisite dinner featuring traditional Hue cuisine, renowned for its delicate flavors and artistic presentation. The meal was accompanied by live Royal Court Music, a UNESCO-recognized Intangible Cultural Heritage. This immersive experience allowed our guests to appreciate the historical significance and beauty of Hue’s royal traditions.

Exciting Prizes Lucky Draw

Adding an element of excitement to the evening, we hosted a lucky draw where attendees had the chance to win exclusive products sponsored by VinCSS. Congratulations to the lucky winners who took home these innovative security solutions!

Strengthening Partnerships

The event provided an excellent opportunity for VinHMS and Melia International’s IT Managers to strengthen relationships, exchange insights, and explore potential collaborations. Engaging discussions centered around enhancing guest experiences, implementing cutting-edge IT applications, and addressing security challenges in the hospitality sector.

Looking Ahead

We extend our heartfelt thanks to all attendees for making the evening memorable. VinHMS looks forward to continuing our partnership with Melia International and working together to drive innovation in the hospitality industry.

Nestled along the banks of the Perfume River, Hue is Vietnam’s former imperial capital, a city rich in history and cultural heritage. Our CiHMS team has had the privilege of exploring this incredible city while working with local hotels, and we were captivated by its timeless charm. Known for its impressive architecture, tranquil landscapes, and unique traditions, Hue captures the essence of Vietnam’s royal past. As the seat of the Nguyen Dynasty from 1802 to 1945, Hue was the political, cultural, and religious hub of Vietnam. The city’s historic Imperial City, a sprawling complex of palaces, temples, and gates, was the center of imperial life. Today, as a UNESCO World Heritage site, Hue continues to preserve and celebrate Vietnam’s royal heritage, inviting travelers to explore its majestic palaces, serene tombs, and refined culinary scene.

Echoes of Imperial Grandeur: Iconic Landmarks and Spiritual Symbols

One of the crown jewels of Hue is the Imperial Citadel, an impressive architectural marvel that served as the heart of the Nguyen Dynasty. As we walked through its grand gates, we could almost feel the echoes of history reverberating through the intricate palaces and temples. Enclosed by sturdy walls and moats, the citadel contains intricate palaces, pavilions, and temples, each showcasing the grandeur of imperial life. As you wander through the vast courtyards and admire the elaborate details, it’s easy to imagine the opulent ceremonies that once took place here.

Beyond the citadel, the Royal Tombs of the Nguyen emperors offer another glimpse into Hue’s imperial past. Visiting these tranquil spaces, we felt a deep connection to the legacy of the Nguyen Dynasty, surrounded by serene gardens and the beauty of intricate architecture. The tombs of Emperor Tu Duc and Emperor Khai Dinh are particularly noteworthy. Tu Duc’s tomb is surrounded by tranquil gardens, embodying traditional Vietnamese architecture, while Khai Dinh’s tomb blends Vietnamese and European influences, resulting in an elaborate and visually stunning site. To fully appreciate Hue’s imperial history, visiting these beautifully crafted tombs is essential.

Another iconic landmark is the Thien Mu Pagoda, which overlooks the Perfume River. Standing by the pagoda, with the gentle breeze from the river and the sound of temple bells, we were struck by the profound sense of peace that this spiritual site offers. This seven-story pagoda, the tallest in Vietnam, stands as a symbol of Hue’s spiritual heritage. The serene setting of Thien Mu offers a peaceful escape from the bustling city, inviting visitors to pause and reflect. The beauty of the pagoda lies not only in its architecture but also in its significance as a religious and cultural emblem of Hue. As you explore these landmarks, you’ll begin to see how Hue’s deep history and spirituality are intertwined.

A Symphony of Culture and Taste: Hue’s Legacy and Bold Cuisine

Hue’s cultural heritage extends beyond its architecture to its traditional arts and music. During our stay, we had the opportunity to attend a Hue Royal Court Music performance, and it was a mesmerizing experience that transported us back to the days of the Nguyen emperors. Hue Royal Court Music (Nha Nhac Cung Dinh Hue), recognized by UNESCO as part of Vietnam’s intangible cultural heritage, was once performed exclusively for the royal family. Today, visitors can experience these haunting melodies at cultural venues, where the music transports listeners back to the time of emperors. This unique art form is a reminder of Hue’s role as a cultural center, where art and tradition flourished under imperial patronage.

The royal cuisine of Hue is another aspect of its rich cultural legacy. We couldn’t resist indulging in the exquisite dishes, and every bite was a reminder of the culinary sophistication that once graced the imperial tables. It was an experience that connected us directly to Hue’s royal past. Many dishes were once crafted for the Nguyen emperors, featuring delicate flavors and intricate preparations. Banh Khoai (crispy pancakes) and Nem Lui (grilled pork skewers) are just a few of the royal dishes that continue to delight visitors. To truly experience Hue’s culinary heritage, dining at a traditional restaurant that specializes in royal cuisine is a must. As you savor these dishes, you’ll taste the sophistication that once graced the imperial table, offering a sensory journey through Hue’s storied past.

The culinary scene in Hue is as bold as its history, with dishes that reflect the city’s cultural influences. We found ourselves savoring Bun Bo Hue at a local eatery, where the vibrant flavors of the broth mirrored the rich culture that surrounds the city. Bun Bo Hue (spicy beef noodle soup) is one of the most famous local specialties, known for its bold flavors and aromatic broth. Another must-try is Com Hen (clam rice), a humble yet delicious dish that captures the essence of Hue’s riverside traditions. For a true taste of Hue’s culinary refinement, royal dishes like Che Sen (lotus seed sweet soup) and Nem Cong Cha Phuong (peacock spring rolls and phoenix pâté) showcase the elegance of the imperial court. These dishes, with their elaborate preparation and symbolic meaning, provide a glimpse into the sophistication of royal banquets. As you enjoy the flavors of Hue, you’ll discover the city’s rich blend of history and culinary artistry.

A Timeless Journey: Where History, Culture, and Culinary Delights Converge

Hue is a city where history, culture, and culinary traditions come together to create an unforgettable travel experience. As a team, we were amazed by how seamlessly each element of the city intertwined: from its majestic landmarks to the delicate notes of royal court music and the bold flavors of its cuisine. From exploring the majestic Imperial Citadel to savoring the delicate flavors of Hue’s royal cuisine, the city invites travelers to step back in time and immerse themselves in Vietnam’s imperial heritage. And just as you finish exploring one layer of Hue’s history, another awaits, whether it’s the tranquil tombs, the haunting court music, or the flavors that tell a story of royal grandeur. For those planning a visit, the best time to explore Hue is during the spring or autumn, when the weather is pleasant and the city comes alive with cultural festivals. Hiring a local guide can also enhance your experience, offering insights that make the journey through Hue even more enriching.

As the hospitality industry approaches 2030, it faces rapid changes driven by evolving guest expectations, technological advancements, and a growing focus on sustainability. To remain competitive in this dynamic environment, hospitality businesses must adopt strategies to future-proof their operations. The next decade offers significant opportunities for hotels to leverage new technologies, adopt sustainable practices, and meet the rising demand for personalized, tech-driven guest experiences. 

In this article, we’ll explore key trends shaping the future of hospitality and how hoteliers can prepare for the road ahead. 

Key Trends Shaping the Future of Hospitality 

Several trends are emerging that will reshape the hospitality landscape by 2030. These trends focus on improving guest experiences, boosting operational efficiency, and embracing sustainability. 

Personalization and Smart Technology 

Guests increasingly expect personalized services tailored to their preferences. By 2030, hotels will rely heavily on AI and data analytics to deliver customized experiences, from room settings to personalized service recommendations. Advanced hospitality management systems will be critical in gathering guest data and offering real-time insights to optimize service.

Sustainability as a Core Business Imperative 

Sustainability is becoming a core expectation rather than a trend. Hotels will need to reduce their environmental impact by adopting energy-efficient technologies and waste reduction strategies. Implementing sustainable practices not only cuts costs but also appeals to eco-conscious travelers. Hotels that embrace sustainable hospitality solutions will lead the way in this movement.

Contactless and Digital Guest Experiences 

Guests are demanding seamless, contactless interactions, including digital check-ins, mobile room keys, and contactless payments. These solutions offer convenience, safety, and efficiency, making them essential by 2030. Hotels can achieve these goals by adopting contactless solutions integrated with hospitality management systems.

Smart Infrastructure for Operational Efficiency 

Hotels will increasingly adopt IoT (Internet of Things) devices to monitor and manage energy use, automate room controls, and optimize resource management. This shift toward smart technology will not only enhance operational efficiency but also help hotels reduce costs while improving guest comfort.

The Role of Technology in Future-proofing Hospitality 

Technology will be the backbone of future-proofing hospitality businesses, allowing them to remain adaptable and competitive in a rapidly evolving market. 

Advanced Property Management Systems (PMS) 

Cutting-edge property management systems will help hotels manage bookings, room allocations, billing, and customer data with greater efficiency. These systems provide real-time monitoring, enabling faster decision-making and better guest service. Learn more about the evolution of PMS in Introducing the New Hospitality Management System: CiHMS and Its Journey from the Start. 

AI and Automation 

Artificial intelligence (AI) and automation will drive efficiency in guest interactions and hotel operations. From AI-powered chatbots that handle guest inquiries to automated housekeeping schedules, these technologies will reduce labor costs and improve service quality. 

Sustainability with IoT Integration 

Sustainability will remain a key focus as hotels integrate IoT devices to manage energy consumption, monitor water usage, and reduce waste. Smart hospitality management systems will help hotels achieve their sustainability goals while lowering operational costs. 

Why Sustainability Is a Competitive Advantage?

Sustainability not only benefits the environment but also offers a competitive advantage for hotels. Eco-conscious travelers are increasingly choosing to stay at hotels that prioritize environmental responsibility. By adopting sustainable practices, hotels can reduce costs, attract more guests, and enhance their brand reputation. 

Sustainable hotels benefit from tax incentives, government grants, and positive guest reviews. Travelers are willing to pay more for eco-friendly accommodations, and hotels that embrace sustainable hospitality will stand out in the marketplace. 

Preparing for 2030: Opportunities for Hoteliers 

By 2030, the hospitality industry will be dominated by hotels that embrace technology, sustainability, and personalized guest experiences. Future-proofing your business means investing in smart infrastructure, adopting eco-friendly practices, and using advanced technology to meet guest expectations. 

Hotels that prepare now will be positioned to thrive in an increasingly competitive landscape. Implementing advanced hospitality management systems like those offered by The Future of Hospitality Management System Is Here Yet will give hoteliers the tools they need to succeed in the next decade. 

The vaccine passport concept has gained popularity in the new normal, and become essential for any traveler in order to enter a foreign country without following through with the mandatory quarantine procedure. Ever since its first introduction, the vaccine passport has brought new light and hope to tourism and hospitality in particular, and the economics worldwide in general. In Vietnam, we have implemented the vaccine passport very early on, as the government’s efforts in reopening the border, retrieving the economy post-pandemic.

What is a vaccine passport?

A vaccine passport is a vaccination certification also known as an immunity passport for those who have had at least 2 doses of COVID-19 vaccines (according to the International health regulation on Prevention and Control of Infectious Diseases). It is a special pass that determines a healthy individual who does not contain any contagious disease and owns a privilege to obtain a travel visa entrance to a foreign country.

Vaccine passports can be issued in paper form, card, or digitally through an app. In order to get a vaccine passport, a resident has to comply with the followings:
• Fully vaccinated with COVID-19 vaccines
• Negative with SARS-CoV-2 virus certified by an authorized health organization with a laboratory test of RT-PCR/RT-LAMP within 72 hrs before or a COVID-19 antigen rapid test 24 hrs prior to the departure time.

Vaccine passports have been introduced in recent times and receive major concern regarding whether or not it’s the ideal solution.

The benefits of vaccine passports

As stated by the ICAO’s report, the number of international passengers has decreased by 60% in 2020 compared to 2019. Many air flights have suffered through this sudden drop.

According to the UNWTO Travel restrictions report, 46 destinations (accountable for over 21% of destinations worldwide) had to close their borders and stop welcoming passengers. Which, 26 destinations have not reopened their border yet ever since the end of April 2020. 55 destinations (approximately 25% of the total destinations worldwide) have been extremely selective in opening the border up for tourism. 112 destinations (accountable for 52% of the world’s destinations) request PCR testing and COVID-19 antigen rapid test results upon entrance.

In order to recover the domestic and international economy, apart from being in control of the current epidemic situation, applying vaccine passport brings the great benefits:
• Accelerate the downturn of the economical industries post-pandemic. Establishing the travel and economic business exchange activities in the new normal.
• Relaxing strict social distancing policies, resuming public services, manufacturing, and businesses.
• Achieving herd immunity allows nations to lift all public restrictions on public gatherings, and activities.
• Saving time, crazy expenses, and labor in mandatory quarantine procedures upon immigration entrance.

Vaccine passport speeds up the immigration process and cut down the financial burden on the nation.

The disadvantages of vaccine passports

COVID-19 vaccines have been speedily administered to billions of people worldwide, the government has carefully considered acknowledging immunization certification as the key to opening their borders and resuming economic activities, relaxing the strict social curbs. The argument for implementing such has raised massive attention due to the following concerns:

Personal privacy is the trade-off?

Vaccine passports sparked the debates on being immunization proof for international travel. While digital health certificates safeguard the reopening and fast-track economic growth, valid concerns on protecting the privacy of personal health from private institutes and organizations who have been trying to process and collect these data for their own misused purposes. Upon the possible security breaches, the implementation of vaccine passports should ensure a protection measure has been kept in place.

Balancing the economic growth and COVID-19 control

Governments worldwide are in a dire dilemma of consciously protecting their citizens’ health status while struggling to salvage their economy. After countless social distancing and hard lockdown strategies, to pick up the downslope economy, the COVID-19 vaccines campaign seems to be the only way out to many countries. Nonetheless, this does not guarantee COVID-19 is controlled. The recent wake of the COVID-19 outbreak in China is putting a number of their cities completely shut down, closing all borders trying to contain and wrap up this crisis. The negative impacts of this COVID-19 wave on the China economy resulted in great disruption.

The modern form of discriminatory

Socially speaking, the vaccination certification helps to accelerate the economical aspects such as retail, hotels, tourism, manufacturing, etc. However, it somewhat unintentionally creates a two-tier society based on individual health choices. A vaccine passport is subject to indirect discrimination, granting the liberty of travel and public availability to the one who is certified. Governments in developing countries have been racing against vaccine coverages, trying to minimize this invisible discrimination. Meanwhile, in underdeveloped countries where the vaccines supply is moderate, this unspoken discrimination might last for some time.

The current COVID-19 vaccines supply has been a burden, resulting in the uneven distribution of COVID-19 vaccines around the world. High GDP countries are having the “priority” to get vaccinated compared to others, granting their citizens the freedom of travel and access to public facilities promptly, making the discrimination prominently clear. Although it’s a temporary matter, this issue has become a political issue in the US, receiving backlash from the medically vulnerable group of people.
Vaccination Passport Expiration Date barriers

Apart from being discriminating, the expiration date of vaccination certification has been announced while the world is still deep in the argument about the 3rd booster dose. It created an invisible barrier for not only the international travelers but also imports & exports, airplanes, shipping, etc. industry as well.

Indirect discrimination is triggered upon vaccine passport implementation.

Tourists have to pay expensive fees to complete laboratory lab tests if the regulation on 270 days till the expiration of the vaccine certificate is passed despite which type of vaccines they took.

Tourists have to pay upfront multiple laboratory lab test fees to get their vaccine passport renewal once the regulation on 270 days expiration of vaccine passports is passed despite whichever vaccines you took. After the 2nd dose of COVID-19 vaccines or COVID-19 Recovery certificate, tourists are allowed to enter those countries’ accepted vaccine passports program with a negative result of COVID-19 testing, 72hrs before entry for PCR testing, and 48hrs prior to with COVID-19 antigen rapid test.

Ms. Jenny Southan – the Founder and CEO of Globetrender – a forecasting travel trends company said: “Vaccination expiration date has negatively affected the tourists’ mental state. While the economy is experiencing a downturn, this definitely is not a smart move”. She strongly stated the more tricky and complicated traveling documents get, the slower the tourism and hospitality recovery in the year 2022.

Vaccine passports in Vietnam

In Vietnam, a vaccine passport is only accepted for those who are vaccinated with approved doses by WHO (World Health Organization), the FDA ( the United States Food and Drug Administration), the EMA (European Medicines Agency), and the Vietnam Minister of Health emergency approval guidance – said Ms. Le Thi Thu Hang – the spokeswoman for the Ministry of Foreign Affairs in a press conference on October 10th, 2021.

Ms. Hang believed vaccine passports are a feasible strategy to actively restart the national economy. The Ministry of Foreign Affairs had collaborated with the Ministry of Health to publish temporary guidelines and instructions to approve vaccination certification and COVID-19 recovery certification for foreigners, and announce these approval forms to 44 nations and territories.

Vietnam vaccine passport is accepted in 19 countries around the globe.

The Ministry of Health had issued an official form and procedure for issuing the vaccine passport, effective on December 20th, 2021. Vaccine passport certification shall be encoded into QRcode, which will expire within 12 months after the initially created day. The government had approved piloting international tourists using a vaccine passport to enter Phu Quoc and Kien Giang Province at the very beginning of this program, then expanded to the rest of the nation later on. Vietnam’s vaccine passport has been approved in 19 countries across the globe including Australia, Belarus, Cambodia, Egypt, India, Japan, Maldives, New Zealand, Palestine, the Philippines, Saint Lucia, Singapore, South Korea, Sri Lanka, Turkey, the United Kingdom., USA, Iran, and Malaysia. Vietnam also loosened their entrance COVID-19 testing requirement by accepting vaccine passports with a PCR negative 72hrs before the departure time or a 24hrs negative result of COVID-19 antigen rapid test.

Travel post-pandemic comes with both opportunities and challenges for all businesses. In the competition for a market share of international tourism during the “living safely with COVID-19”, you’ll miss your chance of being one step behind the others. The vaccine coverage has rapidly escalated over the last quarter, Vietnam has officially opened its international tourism as of March 15th, just in time for the neighboring countries to reopen their tourism again. The opportunity cost of hesitating at this phase is way above our head, narrowing the economic growth in the long run.

The acceptance of vaccine passports globally has opened up a new era post-pandemic. This encourages travelers to favor the contactless trend, Staycation trend, wellness travel trends to the nature-oriented areas/countries, etc. Hoteliers have to continuously keep up to date to stay afloat, ready to transform and adapt to the new normal. CiHMS – the ultimate hospitality management solution for your hotel will help you “stay in the game” – ready to rock the upcoming travel season.

After months of preparation with back and forth negotiation during the ups and downs of the pandemic, we are proud to announce that our CiHMS Distribution Channel Manager is now connected directly with the travel giant Booking.com and is the first connectivity partner of Booking.com in Vietnam. Just in time to boost your year-end sales for the most special season of the year.

CiHMS Distribution Channel Manager now is connected directly with Booking.com

CiHMS clients now earn direct connections with Booking.com, adding the extra onto the OTA distribution channels list we had announced at the Direct OTA channels connected with CiHMS Distribution Channel Manager” blog post. While Booking.com might be just another OTA channel for some, it has managed to gain market share exponentially with almost no resistance, despite the economic crisis due to the pandemic.

Booking.com has always sided with customers and they do amazing customer orientation. Apart from that, Booking.com offers additional valuable services such as complimentary transportations, drinks, and even room upgrades by converting loyalty points. That is why they continuously win their customers’ loyalty and support. It also means their customer base is huge and diversified, a big plus for any hotel’s brand visibility coverage.

Getting connected directly to Booking.com was not entirely smooth sailing. It had a long list of requirements to fulfill. Their partners have to have strict standards on security systems with PCI DSS certified, PII compliances in place; whether or not their partners’ development team masters the latest technologies and are up to their game. The active room keys on the systems, hotel coverage, and the current OTA partners’ list are also concerns. Without a doubt, Booking.com is the toughest OTA channel we have cracked so far.

CiHMS Distribution Channel Manager can easily integrate with hotel management software, especially our powerful cloud-computing hotel management system – CiHMS. Interested in our CiHMS solution and looking for a demo? Contact our team today.

If we have talked about what an API is and why the hospitality industry needs it, in today’s blog we would like to offer you a ride on the real-life APIs’ hospitality application tour. Let’s buckle up and dive in!

Have you ever wondered how many hospitality software do you have with a built-in Open API?

The major four departments in operating a hotel generally are the Front Office, Housekeeping, Food and Beverage, and the Kitchen Production Department, but not limited to. Apart from the operational departments, hotels also have their functional departments, such as Marketing, HR, Accounting & Finance, and Purchase Department. The bigger the hotel gets, the more defined roles of departments are going to be. Each needs different data input to operate efficiently. Start off the early start of the customer journey: the booking process.

Distribution Manager and Central Reservation System API in Hospitality

Nowadays, customers typically complete their hotel reservations either through the OTA websites indirectly, on the destination hotel websites directly, or straight off from the Google Booking Link (if you haven’t heard about this feature yet, get the update here).

Not all hoteliers are up with the current technology, resulting in consistently reluctant to try out new hospitality software, until receiving customers’ complaints of being outdated. Thanks to the API technology, hotels with a channel manager installed in place can skip out all the dull data entry tasks entirely. From room price, descriptions, hotel features, packages, to promotions automatically sync in just one single click. As its name implies, the Distribution Manager enables hotels to be in total control, comfortably manage hundreds of OTAs domestically and internationally.

Thanks to API, hoteliers can easily manage all their distribution channels through CiHMS’s DCM module

A centralized system for reservation – CRS helps to connect all your hotel bookings across all distribution channels: direct bookings from your website or through distribution manager, offline via phone calls, or through a booking engine of sorts spontaneously. Once a booking is completed, API shall transmit the data onto your hotel system in real-time, also allowing the customers to proceed with secured payments seamlessly through payment gateway integrations. CiHMS’s CRS would accomplish all of the above plus more. CiHMS Central Reservation System is certified by PCI DSS level 3 and follows the HTNG standards. Quick setup, tailored to your hotel’s needs, and profound convenience.

The Food and Beverage System API in Hospitality

Do you have a restaurant running within the hotel’s property? How do you manage your restaurant operations? What is the procedure once your guest orders in-room dining? In the past, a single phone call would do. The order status remains a mystery unless a call is made. During peak season, it is irrational to operate this way.

If you have the FnB system running, the API helps to connect your restaurant and the front desk, concierge, and any department you would like it to be connected with. Not only the in-room food orders’ status but also the table status can be checked instantly. Accessible to restaurant current menu, food and beverage prices, available set meals, or promotions. Needless to say, the front desk or concierge can help to take orders, process, cancel or even refund orders upon requests. Cut down the manual work, excessive phone calls obviously while maintaining the precise order detail, fast-pace services to your customers. In love with the FnB system? Check out CiHMS POS – Food and Beverage system for greater detail.

The hassles of communication back and forth via phone call now cut shorts with CiHMS’s POS – FNB system

The mighty core system – Hospitality Property Management System

Being the backbone of any hotel operations – a robust cloud-based Hospitality Property Management System with flexibility and the capability to integrate numerous hospitality software via Open API is the ultimate PMS of the future. A full stack of software collects unlimited data daily generated from different departments through the API. Sending all the information to the PMS to synthesize, analyze and establish reports accordingly. Developing valuable insights to boost up the decision-making process and further perfect your hotel’s strategic plans.

The CiHMS Property Management System is more than just that. Everything you need can be found right at the PMS dashboard: user-friendly, clean design yet powerful. Highly accessible from any mobile device, synchronizing simultaneously and immediately. Plus, it is built-in with the latest technology in the market such as facial recognition, OCR, contactless payment, etc. Everything you ever need in an all-in-one PMS at CiHMS.

CiHMS Property Management Software is the missing piece to harmonize the rest of your hospitality software. It is a cloud-based PMS with Open API, easy to install, grow as you expand, and does not require heavy investment up-front

The above 3 mentioned hospitality software are merely a few examples of how API connects the dots and conveys data within them. They are not by any means representative of all the hospitality software out there, however, their Open API-wise functionality is pretty much similar.

All strive to assist hoteliers in fine-tuning and optimizing their daily operations in order to achieve profits maximization. With that being said, the responsibility is right back at the hoteliers: to deeply and thoroughly acknowledge their hotel models, customers’ audiences, brand value, and business culture in order to discover the matching piece to your hospitality software stacks. Open API is only the reliable “transportation” for software data to communicate with each other. It does not determine whether or not the hospitality software is best. Simply an indicator to set similar hospitality software apart from the other.

API stands for Application Program Interface. Unless you’re developing an app, website or working in a tech-related profession, API probably remains as another acronym to you. The truth is you might have been using API on a regular basis without recognizing it: using voice recognition to convert text to speech on your messenger, trying to get price comparison for your next flight, or getting located on your food delivery app.

It may be boggle to a few hoteliers once API pops up, due to the technical side of it. It’s surprising to know how often one uses API on a daily basis

In our previous blog on “The Future of Hospitality Management System is here yet”, we have briefly mentioned Open API as a vital element to transform your regular cloud-based PMS into the ultimate future-proof hospitality PMS. Understanding what is API, the dynamic fundamental principle of how it works and the challenges that lies within to empower hoteliers to utilize the benefits of API at most.

What is an API?

The Application Program Interface is a set of defined rules and protocols, written in programming code that allows communication and data transmission between application software/computer software. API enables software companies to open up their products to their internal development teams, external 3rd party developers, and business partners to further functionality deployment and diversify its features.

API basically is a middle man helps to convey data transfer for one software/apps/system to another

In the past, it was extremely difficult for systems to speak to others, as they were server-based. Pretty much like having a computer without the Internet, an isolated island per se. Thanks to the exponential growth of the Internet, the software community has leaned toward favoring the hyper-connected platform ecosystem model instead. API comes in as a glue to connect within the applications or systems to exchange data freely. Neither it is an application nor a web server, but rather sits between the two. Acting as an intermediate layer, API plays the role of a middle man to facilitate the data transferring securely without intervening in the core system.

How does it work?

1. First, initiating API calls: made by the software application or computer system needs to retrieve certain information from others.
2. Upon receiving a valid request: then the API makes a call to the external software or systems.
3. External software or system sends a response: to the API for the corresponding information.
4. API accomplished the requests: by transmitting the required information back to the initiated software or system.

How API works can be described in just four steps. Understanding how API works would help you – hoteliers to appreciate it more

How many types of APIs are out there?

There are 3 types of APIs:

1. Private APIs: is developed for internal uses only, within in-house development teams to integrate new applications or systems to its existing products.
2. Partner APIs: stays accessible to the business partners to use with credential logins.
3. Public APIs or also known as open APIs: has defined APIs endpoints, requests and response format. Available for 3rd parties to access via HTTP protocol.

APIs vs Hospitality

Now we understand what an API is, what does API have anything to do with hotels?

Is API necessary in the hospitality industry?

In the hospitality industry, hoteliers do not rely on a single software but rather a handful of them. According to HotelTechReport, an average number of software applications that hotels typically use is around 20. In order for those software to provide real-time updates, statistics or valuable insights, connectivity can be carried out via APIs. Or else you would presumably be contacting each software provider personally seeking their support in order to integrate them altogether! Trust me, you don’t want to walk this dreadful and expensive path.

Developers have been using 61.1% more APIs in the year 2020 compared to 2019. 71.1% of developers were also expecting this number to continue to rise in this year, 2021 (reported by RapidAPI survey). It proves the adoption of API is accelerating globally.

The challenges

The conveniences of APIs are viable for future technology product development. Especially for cloud computing software such as cloud-native hospitality management solutions, it’s crucial to have the API development in place and upfront to feasibly integrate with the existing 3rd parties components. This brings an unexpected financial burden to the software development budget.

As mentioned above, there are 3 types of API protocols and it isn’t required for hospitality software APIs to follow a certain standard. Not all APIs are made the same. In short, it’s hard to be compatible with all the 3rd party components. On the other hand, hospitality software vendors are not always willing to “open” APIs at no charge.

The bottom line is achieving a powerful API integration, connectivity for your software allows you to exploit its full capabilities and capacities. It makes the world of full innovations closer to the hospitality industry. There are plenty of methodologies on the appliance of API in hospitality software, solutions, and apps. We would like to save this for a later post as our blog is getting long. If you haven’t looked into this matter, leverage your technology provider or your team, start igniting and exploring the API’s world to maximize the potential value to your business. It’s time to hop on board.

The pandemic has been an unfortunate turn of events for the past two consecutive years, leaving the tourism and hospitality industries suffering its impact the hardest.

The recovery of tourism and hospitality post COVID-19 is happening now

However, we are truly excited and curious awaiting to see how both industries resume their glory. If we were passively trying to cope with the coronavirus outbreak in the year 2020, and almost two-thirds of the year 2021, the government has been actively taking progressive actions, steadily picking up where we left and finally moving forward.

The global tourism landscape

According to a McKinsey.com report, the tourism expenditure had dropped sharply to at least 35 to 48 percent globally, especially the international tourism sector that accounted for approximately USD 1.3 trillion in export revenue. That was more than 11 times the loss of the 2009 economic crisis, crazy yet? Unintentionally, putting over 120 million tourism jobs at stake, as well as small and medium-sized tourism enterprises have been forced to close down.

Travelers’ habitual shift – the challenges deriving from your customers

Ticking off their bucket list

The travel demands have surged significantly in 2021, confirmed by 75% of travelers who took the research by Expedia Group. People have already envisioned their next vacation as soon as the restriction is lifted, creating their bucket-list destinations which they have never considered to do pre-pandemic, all due to year-long lockdowns.

Spending long term lockdown consecutively for the last 2 years has affected us all in travel behavior and habits

Take drivable leisure trips

Travelers are eager to be up on their feet again, has been noticed a drastic change in habits and behaviors. They prefer to travel within drivable locations, either by private or rental cars, which provides them a sense of safety. That is the result of sudden authorized restrictions applied whenever a new wave of outbreaks creeps in. It reassures that they can manage to get back home just in time before the lockdown takes place.

Prefer longer stay

The hybrid work has been adopted widely. This trend does not seem to settle down anytime soon and shall continue paving its path in the future. People take advantage of this flexible working to have longer stays holiday with their beloved ones to make up for the lost time.

Thorough research beforehand

If before, travelers searched for attractive landmarks, activities around town, nowadays their search priority shifted. A deeper search on the property, the facilities, the nearby neighborhoods, the amenities, and any related photos they can get their hands on is mandatory. Cancellations and cleanliness policies are also on top of the list. All to make sure they are in control and be ready for all the possibilities when things go sideways unnoticed.

No longer an impulsive holiday trip, guests are doing their background research before booking their travels

The open opportunities for hoteliers

Digitize your property

In other words, make your hotel known and reachable on the web. Promote your property across all available social media platforms and OTA channels. Focus on your targeting audiences. If you haven’t known who they are, it’s time to sit down and determine your potential customers.

Showcase your property profile with clear, accurate, and attractive photographs, which play a crucial role in the decision-making. The most concerning aspect any guest would always look for is room photos. This includes but is not limited to photo of the bed, bathroom, lobby & other facilities like swimming pools, conference rooms, fitness rooms, spas, shops, etc. They want to know what they will get, and they will expect no more no less.

Offer flexibility

The cancellations policy has become one of the concerns throughout the booking process. It is less likely for travelers to book non-refundable trips compared to pre-pandemic. Just risky in general. Giving guests a flexible cancellation policy would reinforce their purchase commitment. A case study of Eric Brown – an owner of a vacation home in Texas, USA on changing his strict 60 days cancellations to two weeks one had helped him to score 30+ bookings in a week.

Customers treasure the flexibilities while travelling, whenever the uncertainty is involved, especially post COVID-19

Active in communication

Tech-savvy guests are keen on exchanging information with the property before their arrival. Be available to assist your guests as needed to eliminate their undesired features that your property might be able to remove in advance. You perhaps sneak in a few incentives such as discounted meals, upgraded room, free parking, or spa vouchers and will be amazed at their voluntary spending on other expensive amenities and services during their stays in return.

Provide customer-oriented technologies

Everyone stays connected online whether they are on vacation or not. Get your hotels equipped with the latest technology software to stay relevant in this modern day. Start with hospitality management solutions or what others would call a hotel PMS. It is the central system of your hotel operations. Trust us, a PMS helps everything work seamlessly, efficiently and costs much less. If you haven’t had one in mind yet, check out our cloud-based hospitality management solution CiHMS and choose the best fit package for your hotel.

CiHMS is a cloud-based hospitality management solution that you would ever need: powerful yet flexible at your fingertip

Other technologies to look into are touchless experiences from check-in/check-out to the keyless entry of room cards and public areas, robotic technology for room delivery, laundry services pick-up/ drop-off, voice and facial recognition, etc. There are numerous technologies out there on the market, and these can be quite an investment. Again, understand your customers, know your priorities and select the best match for your property while exceeding your customer expectations.

What about Vietnamese tourism?

Although the international tourism sector in Vietnam took only 17% of the market share, its spending expenditure captured more than half of the whole tourism spending itself. Up to 80% foreign travellers to Vietnam are from Asian countries like China, Japan, South Korea, and Taiwan. Many are looking forward to visiting Vietnam on their next vacation, whenever we are ready to open for international travels again. According to Vnexpress, 63.4% of Japanese are eyeing for Vietnam travel tours.

With such demands, the acknowledged challenge for Vietnam is to control the Covid infection cases. Then gradually lost its travel restrictions and eventually opened the borders by starting the vaccine passport program. To achieve such a scenario, the Vietnam government has been aggressively pushing the vaccine campaign at full speed.

The vaccine passport program has been widely applied in other countries across the globe. Vietnam is taking its first step toward this right direction, remarks the its first efforts in tourism recovery strategy

Many hotels are firm to evoke upcoming promotional travel tour packages as their marketing move. It can be tempting at first, but not sustainable in the long term and might come back to hurt you financially. International tourism might take time to resume its normal stage pre-pandemic. It is best to focus on the domestic tourism sector for now, which seems to shift toward high-end travel experiences after going through the long-term lockdown and not until they complete both vaccine doses.

The world post-COVID-19 fills with challenges and opportunities for the tourism and hospitality industries. There isn’t any clear sign of when the next outbreak will occur, and whether or not we will be able to control it. It is best to take small steps with caution, don’t you think?