As a hotelier, having as many distribution channels as possible can guarantee to bring revenue for your business. However, as bookings start pouring in, managing these channels can be painful.
It is vitally important that you need a system that connects all channels from walk-in to online travel agents. In this article, we will discuss how our CRS can come to rescue you.
What is CRS?
CRS, or central reservation system, is a system that lies at the heart of a hotel’s function. The system contains hotel data like availability, rooms, rate plans, inventory, and helps to distribute that info to all distribution channels. Also, it synchronizes reservations and transactions.
Differenced between PMS, CRS, and channel manager
A property management system, or PMS, is all about operations. It manages all operational activities in a hotel from reception to accounting.
And normally, CRS is the main module of a PMS. It, of course, can be a stand-alone solution.
A Channel manager controls all distribution channels like OTAs, metasearch sites, GDSs. It connects to PMS, collects data from CRS, and re-distributes across channels. As rooms get booked, the inventory information is synced throughout all channels to prevent overbooking.
Main functions of a hotel CRS
- Reservation management: an executive dashboard shows detailed reservation & revenue reports, filtered by channels and properties.
- Support various payment gateways and card issuers.
- Cancellations and refunds management
Implementing a CRS increases efficiency due to the automation of numerous processes. Combining CRS with a Channel Manager system, you can effortlessly expand your opportunities to reach millions of potential guests globally at a low cost. Having a CRS also helps to set up a booking engine for your hotel to boost direct bookings.
Another benefit is better business management. Revenue reports are real-time updated, and comprehensive. You can easily see the performance from different channels and quickly adjust your sale strategy. As for hotel chains, a CRS can be useful as managers could have revenue reports from any properties at any location.
In conclusion, to succeed in a hyper-competitive market, hotels need to invest in technology that helps them optimize and effectively manage their business. Having a powerful CRS gives you the advantage of expanding the distribution network, streaming all booking processes, and providing an excellent guest experience.
Contact us for more details and consultations about CRS.